Memória P&D Design

15º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UFAM — Manaus (AM)

Outubro/2024

Proposição de um Questionário para Entender a Percepção do Usuário em Relação ao Descarte de Embalagens Biodegradáveis

Proposal of a Questionnaire to Understand User Perception Regarding the Disposal of Biodegradable Packaging

Nicolas Schaulet
Gabriela Pizzato
Jocelise Jacques

Como citar

Schaulet, Nicolas; Pizzato, Gabriela; Jacques, Jocelise; "Proposição de um Questionário para Entender a Percepção do Usuário em Relação ao Descarte de Embalagens Biodegradáveis", p. 2616-2634. PPG Design Caderno Científico, Manaus, 2024. Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design – P&D Design Manaus., DOI https://doi.org/10.29327/5457226.1-147

Resumo

Objetivou-se propor um questionário para compreender a percepção dos usuários em relação ao descarte de embalagens biodegradáveis. A metodologia envolveu pesquisa bibliográfica para mapear informações sobre embalagens, sustentabilidade e comportamento do usuário. Na coleta de dados, foi aplicado questionário virtual, adaptando a abordagem Behaviour Change Wheel, utilizando o modelo COM-B. Os resultados indicam que os participantes demonstraram receptividade às embalagens biodegradáveis e foram favoráveis à sua utilização. Observou-se que a maioria dos entrevistados tinha compreensão precisa da diferença entre embalagens biodegradáveis e sustentáveis, salienta-se que a consulta foi realizada entre pós-graduandos de design. Os participantes entendem que as embalagens biodegradáveis têm menor impacto ambiental e decomposição rápida.
Palavras-chave:

embalagens biodegradáveis, comportamento de usuário, desenvolvimento sustentável de produtos

Abstract

The objective was to propose a questionnaire to understand users' perception regarding the disposal of biodegradable packaging. The methodology involves bibliographical research to map information about packaging, sustainability and user behavior. In data collection, a virtual questionnaire was applied, adapting the Behavior Change Wheel approach, using the COM-B model. The results indicate that participants demonstrated receptivity to biodegradable packaging and were developed for its use. It should be noted that the majority of interviewees had an accurate understanding of the difference between biodegradable and sustainable packaging, it is noteworthy that the consultation was carried out among design postgraduates. Participants understand that biodegradable packaging has a lower environmental impact and quick comfort.
Keywords:

biodegradable packaging, user behavior, sustainable product development

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