[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"article:product-attachment-between-runners-and-electronic-devices-to-support-the-race":3},{"success":4,"article":5,"request":71},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":24,"data":60,"slugs":69,"slug":70},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","9bdb5cef-e731-4453-9345-1bca0a78bb2f",[12,16,20],{"lastName":13,"name":14,"_id":15},"Hanauer","Rodrigo","52389dfa-e065-4c48-88aa-01c0f3175aa6",{"lastName":17,"name":18,"_id":19},"Ribeiro","Cristiano Clezar","3d886a33-e075-4dbb-bc10-4274564098be",{"lastName":21,"name":22,"_id":23},"Costa","Filipe Campelo Xavier da","afa46fdf-e429-46cd-ae85-b09569ec222c",{"startPage":25,"references":26,"endPage":57,"track":58,"has_file":4,"doi":59},2552,[27,30,33,36,39,42,45,48,51,54],{"label":28,"id":29},"\u003Cp>BAUDRILLARD, J. \u003Cstrong>A Sociedade de consumo\u003C/strong>. Lisboa: Edições 70, 2007.\u003C/p>","f05ffb6a-edd4-4c82-b7be-9056db56ac46",{"label":31,"id":32},"\u003Cp>CASTELLS, Manuel. \u003Cstrong>A Sociedade em Rede\u003C/strong>. São Paulo: Paz e Terra, 1999.\u003C/p>","1cf121a9-4110-46f6-998a-1875f8fbf22a",{"label":34,"id":35},"\u003Cp>DOUGLAS, M.; ISHERWOOD, B. \u003Cstrong>O mundo dos bens\u003C/strong>. Para uma antropologia do consumo. Rio de Janeiro: Editora UFRJ, 2006.\u003C/p>","111758d5-ed56-4d05-b958-a39a31e383c3",{"label":37,"id":38},"\u003Cp>FREIRE, K. Reflexões sobre o conceito de design de experiências. \u003Cstrong>Strategic Design Journal\u003C/strong>, 2 (1):37-44 janeiro-junho 2009\u003C/p>","a0b656a7-91db-46fd-bbab-4d488b70f529",{"id":40,"label":41},"bde50506-2387-464f-9623-5134db6b04aa","\u003Cp>GOVERS, C. M. P. e MUGGE, R. ‘I love my Jeep because it’s though like me’ The effect of product-personality congruence on product attachment. In A. Kurtgözü (Ed.), \u003Cstrong>Proceedings of the Fourth International Conference on Design and Emotion\u003C/strong>. Ankara, Turkey, 2004.\u003C/p>",{"label":43,"id":44},"\u003Cp>LIPOVETSKY, G. \u003Cstrong>A felicidade paradoxal\u003C/strong>: ensaio sobre a sociedade do hiperconsumo. São Paulo: Companhia das Letras, 2007.\u003C/p>","355fd906-0ddb-4a22-8bef-aefa1566d585",{"label":46,"id":47},"\u003Cp>MARTINS, G. A. e THEÓPHILO, C. R. \u003Cstrong>Metodologia da Investigação Científica para Ciências Sociais Aplicadas\u003C/strong>. 2ª Ed. São Paulo: Editora Atlas, 2009.\u003C/p>","f2a31db5-d6ac-408a-a14b-632f3deda63a",{"label":49,"id":50},"\u003Cp>MUGGE, R.; SCHIFFERSTEIN, H. N. J; SCHOORMANS, J. P. L. A longitudinal study on product attachment and its determinants. In: K.M. Ekstrom & H. Brembeck (org) \u003Cstrong>European Advances in Consumer Research\u003C/strong>. Vol. 7. Duluth, MN: Association for Consumer Research, 2006, p.641-647.\u003C/p>","f5a81187-6b6b-40f9-a12b-9031ac72de3f",{"label":52,"id":53},"\u003Cp>MUGGE, R. ; SCHOORMANS, J. P. L. e SCHIFFERSTEIN, H. N. J. Product Attachment: Design Strategies to Stimulate the Emotional Bonding to Products. in \u003Cstrong>Product Experience\u003C/strong>, Elsevier, pp 425 – 440, 2008.\u003C/p>","b28bd2bc-7a28-4088-b85d-bbf704b66223",{"id":55,"label":56},"8af1536f-5e89-4655-bb9b-c3606d8da5ad","\u003Cp>SCHIFFERSTEIN, H. N. J.; PELGRIM, E. \u003Cstrong>Consumer-product attachment\u003C/strong>: The construct and its measurement. Unpublished manuscript, Delft University of Technology, The Netherlands. 2003.\u003C/p>",2560,"mfl52tvij","",{"primary":61,"secondary":65},{"keywords":62,"excerpt":63,"title":64},"\u003Cp>experiência, product attachment, corrida de rua\u003C/p>","A experiência do usuário é cada vez mais valorizada no contexto organizacional. Deste modo, torna-se válido compreender a natureza dos vínculos gerados entre usuários e produtos(product attachment). Neste artigo, apresentaremos os achados de uma pesquisa realizada junto à praticantes de corridas de rua, centrada na relação entre estes usuários e dispositivos eletrônicos de auxílio a corrida, bem como as reações emocionais geradas.","Product Attachment Entre Corredores e Dispositivos Eletrônicos de Auxílio à Corrida.",{"keywords":66,"excerpt":67,"title":68},"\u003Cp>experience, product attachment, road running\u003C/p>","User experience is becoming increasingly valued in the organizational context. Thus, it is valid to understand the nature of the bonds (product attachment) generated between users and products. In this paper we present the findings of a survey conducted with road running practitioners, focusing on the relation between these users and electronic devices to running assistance.","Product Attachment Between Runners and Electronic Devices to Support the Race.",[70],"product-attachment-between-runners-and-electronic-devices-to-support-the-race",{"target":72,"query":73},"articles/get",{"slug":70},1780316019806]