[{"data":1,"prerenderedAt":69},["ShallowReactive",2],{"article:por-uma-matriz-de-analise-do-produto":3},{"success":4,"article":5,"request":66},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":16,"data":55,"slugs":64,"slug":65},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",[8,9],"primary","secondary","f0aa5531-4340-423b-8df1-985e0605aec1",[12],{"lastName":13,"name":14,"_id":15},"Coelho","Luiz Antonio","79595aa9-79a3-487e-bd51-2a29516cdf06",{"startPage":17,"references":18,"endPage":52,"track":53,"has_file":4,"doi":54},879,[19,22,25,28,31,34,37,40,43,46,49],{"id":20,"label":21},"89a2cdee-2820-4b0c-8bc2-44adb9f12792","\u003Cp>BOLTER, Jay David. \u003Cstrong>Writing Space: The Computer, Hypertext, and the History of Writing\u003C/strong>. Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers, 1991.\u003C/p>",{"id":23,"label":24},"0e6443b0-bd21-484c-b49e-6a67bf398c02","\u003Cp>CANCLINI, Néstor Garcia. \u003Cstrong>Consumidores e cidadãos: conflitos multiculturais na globalização\u003C/strong>. Rio de Janeiro: editora da UFRJ, 1999.\u003C/p>",{"id":26,"label":27},"780d79f6-d667-41ca-b2fc-5035490b937f","\u003Cp>DOUGLAS, Mary. \u003Cstrong>Risk and Blame. Essays on Cultural Theory\u003C/strong>. London: Routledge, 1996.\u003C/p>",{"id":29,"label":30},"2d76e727-1df4-483c-8bc7-355c643619be","\u003Cp>GÓMEZ, Guillermo Orozco. Audiencias, televisión y educación: una descontrucción pedagógica de la \"televidencia\" y sus mediaciones. \u003Cstrong>Revista Ibero-americana de Educación\u003C/strong>, n° 27. NET, Rio de Janeiro, 2002. Disponível no site \u003Chttp:llwww.campus-oei.org/revista/frame-anteriores.htm>.\u003C/p>",{"id":32,"label":33},"9a36ce36-3186-4dd5-9340-de4594a1642d","\u003Cp>GÓMEZ, Guillermo Orozco. Mediaciones familiares y escolares en la recepción televisiva de los niños. \u003Cstrong>INTERCOM, Revista Brasileira de Comunicação\u003C/strong>, São Paulo, n° 64, pág. 8-19, jan/jun 1991.\u003C/p>",{"id":35,"label":36},"145c2fb0-f9b7-46a4-be77-22f47de5fe46","\u003Cp>ISER, Wolfgang. \u003Cstrong>The Act of Reading, A Theory of Aesthetic Response\u003C/strong>. Baltimore and London: The John Hopkins University Press, 1984.\u003C/p>",{"id":38,"label":39},"cb20e384-a9e8-474c-969a-8e2a259c8790","\u003Cp>ISER, Wolfgang. \u003Cstrong>The Implied Reader. Patterns of Communication in Prose Fiction from Bunyan to Beckett\u003C/strong>. Baltimore and London: The John Hopkins University Press, 1978.\u003C/p>",{"id":41,"label":42},"ce69d832-3467-4717-84ae-9f9fb5f575fa","\u003Cp>JAUSS, Hans Robert. \u003Cstrong>Toward an Aesthetic of Reception\u003C/strong>. Minneapolis: University of Minnesota Press, 1983.\u003C/p>",{"id":44,"label":45},"4712a5a2-2d39-45ba-8895-d34c1d137850","\u003Cp>MARTÍN-BARBERO, Jesús. \u003Cstrong>Dos meios às mediacões -comunicação, cultura e hegemonia\u003C/strong>. Rio de Janeiro, Editora da UFRJ, 2001.\u003C/p>",{"id":47,"label":48},"f29f614e-d194-43dd-bf4c-5b68184fd76c","\u003Cp>SHANNON, Claude E. & WEAVER, Warren. \u003Cstrong>The Mathematical Theory of Communication\u003C/strong>. Urbana: Univ of Illinois Press, 1964. ISBN 0-252-72548-4\u003C/p>",{"id":50,"label":51},"4dcc71af-f943-482f-bf86-f657935094ca","\u003Cp>TOMPKINS, Jane P. (ed.). \u003Cstrong>Reader-response Criticism. From Formalism to Post-structuralism\u003C/strong>. Baltimore, MD: The Johns Hopkins University Press, 1994.\u003C/p>",886,"uwzsjq","",{"primary":56,"secondary":60},{"keywords":57,"excerpt":58,"title":59},"\u003Cp>tecnologia, sistemas simbólicos, uso\u003C/p>","O texto apresenta e discute um esquema que vem sendo desenvolvido com base em teorias e modelos de análise da mídia de Comunicação Social e aplicado na disciplina Imagem e Representação do curso de Design da PUC-Rio. Alunos de Graduação o vêm utilizando para analisar produtos a partir da relação da tecnologia, linguagem e fruição/uso da mídia ou objeto. A matriz tem-se mostrado flexível tanto na análise da tecnologia quanto dos objetos por ela gerados—imagens e produtos industriais.","Por uma Matriz de Análise do Produto",{"keywords":61,"excerpt":62,"title":63},"\u003Cp>technology, symbolic systems, usage\u003C/p>","This text presents and discusses a template that takes into account theories and models adopted for media analysis. It has been utilized in class in the undergraduate Program in Design at the Pontifical Catholic University of Rio de Janeiro. Students apply it to analyze products, considering the relationship between technology, language and conditions of the object's use. This matrix has been flexible enough as to help in the understanding of technologies and the products yielded by them—both images and industrial objects.","Towards a Matrix for Product Analysis",[65],"por-uma-matriz-de-analise-do-produto",{"target":67,"query":68},"articles/get",{"slug":65},1780316018335]