Memória P&D Design

14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

ESDI/UERJ; ESPM-Rio — Rio de Janeiro (RJ)

Outubro/2022

Ponto, Linha e Campo: Três Modos de Ver o Campo do Design

Point, Line and Field: Three Ways of Seeing the Field of Design

Felipe Kaizer

Como citar

Kaizer, Felipe; "Ponto, Linha e Campo: Três Modos de Ver o Campo do Design", p. 1271-1285. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 14., 2022, Rio de Janeiro. Anais [...]. São Paulo: Blucher, 2022, DOI 10.5151/ped2022-8797188

Resumo

Neste artigo, tratamos da questão do campo do design, partindo das considerações de Bruce Archer, Nigel Cross e, principalmente, Richard Buchanan. De modo a organizar concepções concomitantes do campo, utilizamos, além da ideia do design como campo, das figuras da linha e do ponto. Pensado com linha, o design corresponde a uma disciplina básica para a todas as especializações, e, como ponto, o design torna-se o lugar de encontro dos diversos saberes e fazeres voltados à criação e transformação das organizações. Identificamos a questão do campo como sendo fundamental para alguns profissionais e educadores do design após a Segunda Guerra Mundial, quando problemas de maior escala e complexidade passaram a exigir novas abordagens e métodos de projeto; e a organização como o principal ente social responsável a partir de então pelo mundo que habitamos, a saber, o mundo artificial ou feito pelo ser humano.
Palavras-chave:

Campo do design, Teoria do design, Design Organizacional

Abstract

In this article, we address the issue of the field of design, starting from the reflections of Bruce Archer, Nigel Cross and, mainly, Richard Buchanan. In order to organize concurrent conceptions of the field, we make use – in addition to the idea of design as a field – of the figures of the line and the point. Thought as a line, design corresponds to a basic discipline to all specializations, and, as point, design becomes the meeting place of different knowledges and practices aimed at the creation and transformation of organizations. We identify the issue of the field as being fundamental for some design professionals and educators after the Second World War, when problems of greater scale and complexity began to demand new approaches and design methods; and the organization as the main social entity responsible since then for the world we inhabit, namely, the artificial or human-made world.
Keywords:

Field of Design, Design Theory, Organization Design

Referências bibliográficas

  • ARCHER, B. Time for a Revolution in Art and Design Education. London: Royal College of Art, 1978.

  • ARCHER, B. Whatever became of Design Methodology. Design Studies, v. 1, n.º 1, 1979.

  • BAYNES, K. The RCA Study 'Design in General Education'. Studies in Design Education and Craft, v. 6, n.º 2, 1974.

  • BUCHANAN, R. Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice. Design Issues, v. 2, nº 1, p. 4-22, 1985.

  • BUCHANAN, R. Introduction: Design and Organizational Change. Design Issues, v. 24, nº 1, p. 2-9, 2008.

  • BUCHANAN, R. Management and Design: Interaction Pathways in Organizational Life. In: BOLAND, R.; COLLOPY, F (ed.). Managing as Designing. Palo Alto: Stanford University Press, 2004.

  • BUCHANAN, R. Rhetoric, Humanism, and Design. In: BUCHANAN, R.; MARGOLIN, V. (ed.). Discovering Design: Explorations in Design Studies. Chicago: University of Chicago Press, 1995.

  • BUCHANAN, R. The Study of Design: Doctoral Education and Research in a New Field of Inquiry. In: BUCHANAN, R; DOORDAN, D.; JUSTICE, L.; MARGOLIN, V. (ed.). Doctoral Education in Design: Proceedings of the Ohio Conference, October 8-11, 1998. Pittsburgh: Carnegie Mellon University, 1999.

  • BUCHANAN, R. Worlds in the Making: Design, Management, and the Reform of Organizational Culture. She Ji: The Journal of Design, Economics, and Innovation, v. 1, n.º 1, 2015.

  • CROSS, N. Designerly Ways of Knowing. Design Studies, v. 3, n.º 4, 1982.

  • DEWEY, J. By Nature and By Art. In: Problems of Men. New York: Philosophical Library, 1946.

  • GROPIS, W. Scope of total architecture. New York: Harper & Row, 1955.

  • LINDINGER, Herbert. Ulm Design: The Morality of Objects. Cambridge, Massachusetts: MIT Press, 1991.

  • MAGALHÃES, A. O que o desenho industrial pode fazer pelo país?. Arcos. v. 1, n.º único, p. 9-12, 1998.

  • MCKEON, R. The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts. In: Rhetoric: Essays in Invention and Discovery. Woodbridge, Connecticut: Ox Bow Press, 1987.

  • SIMON, H. The Sciences of the Artificial. 3. ed. Cambridge, Massachusetts: MIT Press, 1996.