Memória P&D Design

8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Centro Universitário SENAC — São Paulo (SP)

Outubro/2008

Influências do Design de Ambientes de Ponto de Venda e o Comportamento de Compra por Impulso

Point-of-purchase Environment Design Influences and Impulse Buying Behavior

Filipe Campelo Xavier da Costa

Como citar

Costa, Filipe Campelo Xavier da; "Influências do Design de Ambientes de Ponto de Venda e o Comportamento de Compra por Impulso", p. 3925-3929. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 8., 2008, São Paulo. Anais [...]. São Paulo: SENAC, 2008

Resumo

Este estudo avaliou, a partir de um modelo teórico de antecedentes e conseqüências da compra por impulso, o efeito ambiental sobre o comportamento de compra. Como resultado, foi evidenciado que o design de ambiente de lojas físicas proporciona influências mais salientes do que as encontradas nas lojas virtuais, onde a atividade de compra apresenta uma natureza mais técnica

Palavras-chave:

compra por impulso, ambiente de loja, design ambiental

Abstract

This study tested these differences from a theoretical model of antecedents and consequences of impulse buying in an online survey. As findings, it was proven that physical store environment provides more salient influences than virtual stores, where the buying task is more technical.

Keywords:

impulse buying, store environment, environment design

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