Memória P&D Design

14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

ESDI/UERJ; ESPM-Rio — Rio de Janeiro (RJ)

Outubro/2022

O Uso do Storytelling para Inovação Social e Sua Relação com o Design de Serviço: Uma Revisão Integrativa da Literatura

The Use of Storytelling for Social Innovation and Its Relationship with Service Design: The Integrative Review of Literature

Carol de Araujo Soares
Carla Martins Cipolla

Como citar

Soares, Carol de Araujo; Cipolla, Carla Martins; "O Uso do Storytelling para Inovação Social e Sua Relação com o Design de Serviço: Uma Revisão Integrativa da Literatura", p. 7173-7192. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 14., 2022, Rio de Janeiro. Anais [...]. São Paulo: Blucher, 2022, DOI 10.5151/ped2022-8462178

Resumo

O Storytelling é uma ferramenta interdisciplinar que pode atuar em diferentes contextos e contribuir significativamente para os processos de inovação. É uma abordagem considerada por alguns autores inerente ao design, busca criar experiências inovadoras por meio da cocriação de valor entre os stakeholders. O Storytelling como metodologia para promover ações transformadoras está crescendo em áreas de pesquisa como Design de Serviços (DS) e Inovação Social (IS). Este artigo propõe uma investigação do uso do Storytelling nos processos de DS e IS por meio de uma revisão integrativa da literatura. A revisão incluiu as seguintes etapas: selecionar e analisar as publicações que associam o Storytelling ao SD e IS; avaliar a literatura selecionada para destacar as principais áreas de pesquisa, contextos e metodologias.
Palavras-chave:

Storytelling, Design de serviço, Inovação social

Abstract

Storytelling is an interdisciplinary tool that can act in different contexts and contribute significantly to the innovation processes. It is an approach considered by some authors inherent to the design that seeks to create new experiences through co-creation value among the stakeholders. Storytelling as a methodology to promote transformative actions is growing in research areas such as service design (SD) and social innovation (SI). This article proposes an investigation of the use of storytelling in the SD and SI processes through an integrative literature review. The review included the following steps: select and analyze publications associating storytelling with SD and SI; evaluate the selected literature to highlight the main research areas, contexts, and methodologies.
Keywords:

Storytelling, Social Innovation, Service Design

Referências bibliográficas

  • KIM, M.; SRINIVASAN, D.; ZHOU, X. The Morphology of Dignity: Service Storytelling and Prototypes for a Service Design Tool. The Design Journal, v. 22, n. 6, p. 793–812, 2 nov. 2019.

  • LUPTON, E. Design Is Storytelling. First Edition ed. Nova York: Cooper Hewitt, 2017.

  • MACLEAN, M.; HARVEY, C.; GORDON, J. Social innovation, social entrepreneurship and the practice of contemporary entrepreneurial philanthropy. International Small Business Journal: Researching Entrepreneurship, v. 31, n. 7, p. 747–763, 2013.

  • MAGER, B.; OERTZEN, A.-S.; VINK, J. Co-creation in Health Services Through Service Design. Em: Service Design Practices for Healthcare Innovation. Cham: Springer International Publishing, 2022. p. 497–510.

  • MANZINI, E. Design: quando todos fazem design: uma introdução ao design para inovação social. 1ª edição ed. São Leopoldo-RS: Editora Unisinos, 2017.

  • MARIC, J. Digital Storytelling in Interdisciplinary and Inter-institutional Collaboration - Lessons from our Youngest. Cultural Management: Science and Education, v. 4, n. 1, p. 129–144, 2020.

  • MATEYISI, N. A Digital Platform for Social Innovation Through Digital Storytelling. MSc—Western Cape: University of the Western Cape, 3 mar. 2021.

  • MULGAN, G. The Process of Social Innovation. Innovations: Technology, Governance, Globalization, v. 1, n. 2, p. 145–162, abr. 2006.

  • PENG, Q.; MATTERNS, J.-B. Enhancing User Experience Design with an Integrated Storytelling Method. Em: MARCUS, A. (Ed.). Design, User Experience, and Usability: Design Thinking and Methods. Toronto: Springer, Cham, 2016. v. 9746p. 114–123.

  • PIREDDA, F.; BERTOLOTTI, E.; VENDITTI, S. Masters of Ceremonies. A design approach to participatory video. The Design Journal, v. 20, n. sup1, p. S3340–S3353, 28 jul. 2017.

  • RABER, C. et al. Emily Carr University Zeitgeist Program. Em: BRANKAERT, R.; IJSSELSTEIJN, W. (Eds.). Dementia Lab 2019. Making Design Work: Engaging with Dementia in Context. D-Lab 2019. Communications in Computer and Information Science. Eindhoven: Springer, Cham, 2019. p. 62–70.

  • SARANTOU, M.; KUGAPI, O.; HUHMARNIEMI, M. Context mapping for creative tourism. Annals of Tourism Research, v. 86, p. 103064, 1 jan. 2021.

  • SNYDER, H. Literature review as a research methodology: An overview and guidelines. Journal of Business Research, v. 104, p. 333–339, 1 nov. 2019.

  • TAGLIASCO, G. "Graphicizing" Service Design. Em: Advances in Intelligent Systems and Computing. [s.l.] Springer, 2020. v. 1140p. 644–652.

  • TAN, S.-K.; KUNG, S.-F.; LUH, D.-B. A MODEL OF 'CREATIVE EXPERIENCE' IN CREATIVE TOURISM. Annals of Tourism Research, v. 41, p. 153–174, abr. 2013.

  • TASSINARI, V.; PIREDDA, F.; BERTOLOTTI, E. Storytelling in design for social innovation and politics: a reading through the lenses of Hannah Arendt. The Design Journal, v. 20, n. sup1, p. S3486–S3495, 28 jul. 2017a.

  • TASSINARI, V.; PIREDDA, F.; BERTOLOTTI, E. Storytelling in design for social innovation and politics: a reading through the lenses of Hannah Arendt. The Design Journal, v. 20, n. sup1, p. S3486–S3495, 28 jul. 2017b.

  • TAYLOR, J. B. Introducing Social Innovation. The Journal of Applied Behavioral Science, v. 6, n. 1, p. 69–77, 26 mar. 1970.

  • ROIG TELO, A.; HOFMAN, V. Y.; PIRES DE SA, F. Cazadores de Historias. Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, v. 19, n. 2, p. 235–260, 1 jul. 2021.

  • TORRACO, R. J. Writing Integrative Literature Reviews: Guidelines and Examples. Human Resource Development Review, v. 4, n. 3, p. 356–367, 24 set. 2005.

  • TORRACO, R. J. Writing Integrative Literature Reviews. Human Resource Development Review, v. 15, n. 4, p. 404–428, 25 dez. 2016.

  • VAIDYA, G.; KALITA, P. C. Understanding Emotions and their Role in the Design of Products: An Integrative Review. Archives of Design Research, v. 34, n. 3, p. 5–21, 31 ago. 2021.

  • VAN DEN BERG, C.; VERSTER, B. Co-Creating Social, Digital Innovation to Recognise Agency in Communities: A Learning Intervention. Conference of the South African Institute of Computer Scientists and Information Technologists 2020. Anais...New York, NY, USA: ACM, 14 set. 2020.

  • VAN NIEKERK, L. et al. Universities as catalysts of social innovation in health systems in low- and middle-income countries: a multi-country case study. Infectious Diseases of Poverty, v. 9, n. 1, p. 90, 11 dez. 2020.

  • VENTER, I. M.; DANIELS, A. D. Towards Bridging The Digital Divide: The Complexities of The South African Story. INTED2020 Proceedings. Anais...IATED, 24 mar. 2020.

  • WANG, S.-M. et al. Service Design for Proposing an Innovative Intergenerational Interaction Platform. Em: RAU, P. (Ed.). Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments. HCII 2020. Lecture Notes in Computer Science(). Copenhagen: Springer, Cham, 2020. v. 12192p. 228–244.

  • WHITTEMORE, R.; KNAFL, K. The integrative review: updated methodology. Journal of Advanced Nursing, v. 52, n. 5, p. 546–553, dez. 2005.

  • WU, J. et al. Applying Storytelling Method into the Flow of User Experience Design to Innovate with Serendipity. A case study on AIDS detection service design among college students. The Design Journal, v. 22, n. sup1, p. 1787–1806, 1 abr. 2019.