[{"data":1,"prerenderedAt":85},["ShallowReactive",2],{"article:o-design-grafico-e-as-mensagens-socioambientais-a-fotografia-aliada-ao-discurso":3},{"success":4,"article":5,"request":82},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":71,"slugs":80,"slug":81},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","0b91bc01-9597-4504-bacc-45e1bd81693f",[12,16],{"lastName":13,"name":14,"_id":15},"Spineli","Patricia Kiss","13e916ef-1dc8-4ec2-b892-ba4331cf7064",{"lastName":17,"name":18,"_id":19},"Pinheiro","Olympio José","bcd5905b-f2e3-40b5-ad05-eba00cb01a35",{"startPage":21,"references":22,"endPage":68,"track":69,"has_file":4,"doi":70},8125,[23,26,29,32,35,38,41,44,47,50,53,56,59,62,65],{"label":24,"id":25},"\u003Cp>ANDREWS, M. \u003Cstrong>Social Campaigns\u003C/strong>: the Art of Visual Persuasion, its Psychology, its Semiotic, its Rhetoric. MaHKU I Graduate School of Visual Art and Design, 2008. Disponível em http://www.mahku.nl/download/m_andrews_socialcampaigns.pdf. Acesso em 29/04/2012.\u003C/p>","5a0fa08e-2458-4f80-be81-036db0a4d594",{"label":27,"id":28},"\u003Cp>AUMONT, J. \u003Cstrong>A imagem\u003C/strong>. São Paulo: Papirus, 1995.\u003C/p>","42f5ff3e-230a-4999-93ef-ba7f0ea256f5",{"label":30,"id":31},"\u003Cp>BONSIEPE, G. \u003Cstrong>Design, cultura e sociedade\u003C/strong>. São Paulo: Blucher, 2011.\u003C/p>","217b3344-2cb4-460e-962f-a9ed1605ed1a",{"label":33,"id":34},"\u003Cp>BRAGA, M. C (org). \u003Cstrong>O papel social do design gráfico\u003C/strong>. São Paulo: Senac 2011\u003C/p>","fab3bad7-5392-4916-8a40-50ff5ef32b57",{"label":36,"id":37},"\u003Cp>CLARKE, G. \u003Cstrong>The photograph\u003C/strong>. New York: Oxford University Press, 1997.\u003C/p>","4d886199-b36b-41e5-b585-cb5e08cecfe8",{"label":39,"id":40},"\u003Cp>CURTIS, M. C. A dimensão social do design gráfico no construtivismo. In: \u003Cstrong>O papel social do design gráfico\u003C/strong>. São Paulo: Senac, p. 25-44, 2011.\u003C/p>","5decc966-e95c-4ee4-8c20-4637d1c0b10b",{"label":42,"id":43},"\u003Cp>FRASCARA, Jorge. \u003Cstrong>Diseño Gráfico y comunicacion\u003C/strong>. 7.ed. Buenos Aires: Ediciones infinito, 2000.\u003C/p>","bb51e8ed-e643-48b5-8eb2-4340e92e8005",{"label":45,"id":46},"\u003Cp>HELLER, S. \u003Cstrong>Linguagens do design\u003C/strong>: compreendendo o design gráfico. São Paulo: Rosari, 2009.\u003C/p>","37cce5ba-3e63-466a-9d22-3bc1c7726eb6",{"label":48,"id":49},"\u003Cp>HOLLIS, R. \u003Cstrong>Design gráfico\u003C/strong>: uma história concisa. São Paulo: Martins Fontes, 2001.\u003C/p>","bc38a9eb-502e-451c-aa3b-ca0058b814be",{"label":51,"id":52},"\u003Cp>JOLY, M. \u003Cstrong>Introdução à análise da imagem\u003C/strong>. Campinas: Papirus, 2000.\u003C/p>","2511972d-b319-4169-b561-41ae26aff32f",{"label":54,"id":55},"\u003Cp>LUPTON, E.; PHILIPS, J. \u003Cstrong>Novos fundamentos do design\u003C/strong>. São Paulo: Cosac Naify, 2008.\u003C/p>","dc73f2fa-f684-4ead-a10f-1eab8d317aab",{"label":57,"id":58},"\u003Cp>MARZOCHI, S. F. \u003Cstrong>Metamodernidade e política\u003C/strong>: a ong Greenpeace. Tese defendida na Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas. Campinas, 2009.\u003C/p>","0ba1b8a7-431f-413b-bb52-486384769e01",{"label":60,"id":61},"\u003Cp>MEGGS, P. B. \u003Cstrong>História do design gráfico\u003C/strong>. São Paulo: Cosac Naify, 2009.\u003C/p>","258e2941-26cb-43d4-b752-103fbd428ad5",{"label":63,"id":64},"\u003Cp>SANTAELLA, L. \u003Cstrong>Semiótica aplicada\u003C/strong>. São Paulo: Cengage Learning, 2008.\u003C/p>","d164f533-c2a7-42fd-8276-680b289f4982",{"id":66,"label":67},"4122995a-b66b-4aa6-ae0b-65aa644a95f4","\u003Cp>SOUGEZ, M. L. \u003Cstrong>História da fotografia\u003C/strong>. Lisboa: Dinalivro, 2001.\u003C/p>",8136,"ycfzsl69","",{"primary":72,"secondary":76},{"keywords":73,"excerpt":74,"title":75},"\u003Cp>Design gráfico, fotografia, linguagem persuasiva, Greenpeace\u003C/p>","O presente artigo discute o uso da fotografia como elemento compositivo e persuasivo em campanhas sociais e sócio-ambientais no contexto do design gráfico, apresentando exemplos do uso desse tipo de imagem em campanhas dos séculos XX e XXI. Neste percurso, um pôster da campanha “Meia Amazônia Não” feita pelo Greenpeace Brasil é analisado com base em um viés da semiótica peirceana.","O Design Gráfico e as Mensagens Socioambientais: A Fotografia Aliada ao Discurso.",{"keywords":77,"excerpt":78,"title":79},"\u003Cp>Graphic design, photography, persuasive language, Greenpeace\u003C/p>","The present paper discusses the use of photography as a compositional and persuasive element in social and social-environmental campaigns in the context of graphic design through examples of the use of such images in campaigns of the 20th and 21st centuries. In this way, a poster from a Greenpeace Brasil campaign named “No Half Amazon” is analyzed based on Peircean semiotics.","Graphic Design and Social-environmental Messages: Photography Combined with Discourse.",[81],"o-design-grafico-e-as-mensagens-socioambientais-a-fotografia-aliada-ao-discurso",{"target":83,"query":84},"articles/get",{"slug":81},1780316008710]