Memória P&D Design

14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

ESDI/UERJ; ESPM-Rio — Rio de Janeiro (RJ)

Outubro/2022

O Briefing nas Práticas de Design: Adoção e Percepções dos Designers Brasileiros

The Design Brief in Design Practices: Brazilian Designers' Adoption and Perceptions

Renato Antonio Bertão
Ana Brum
Adriano Heemann
Jaewoo Joo

Como citar

Bertão, Renato Antonio; Brum, Ana; Heemann, Adriano; Joo, Jaewoo; "O Briefing nas Práticas de Design: Adoção e Percepções dos Designers Brasileiros", p. 6985-6998. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 14., 2022, Rio de Janeiro. Anais [...]. São Paulo: Blucher, 2022, DOI 10.5151/ped2022-8689598

Resumo

O briefing é uma ferramenta utilizada nos estágios iniciais do desenvolvimento de projetos em diferentes áreas do conhecimento. Ele ajuda a organizar o contexto do fuzzy front-end explicitando, por meio de um documento, as demandas e diretrizes do projeto. Este artigo apresenta os resultados de estudo desenvolvido sobre a adoção do briefing junto aos profissionais de design no Brasil. A partir de dados obtidos por meio de um questionário online, e utilizando o Design Quality Criteria (DQC) como modelo conceitual para um briefing, mapeamos aspectos relacionados à adoção da ferramenta e apresentamos a perspectiva dos designers brasileiros sobre os modelos utilizados atualmente. O estudo aponta a adoção extensiva entre os profissionais e, em relação aos componentes de um briefing, um alinhamento de percepções com modelos globais. Os resultados também sugerem que os profissionais tendem a valorizar aspectos relacionados às dimensões estratégica e de desempenho do DQC em seus briefings.
Palavras-chave:

Briefing, Ferramenta de design, Design Quality Criteria

Abstract

A design brief is a tool used in the early stages of project development in different domains. It helps to organize the fuzzy front-end context by stating, through a document, the demands and guidelines of the project. This article presents the findings of a study on the adoption of the design brief among Brazilian design practitioners. Exploring data obtained via an online questionnaire and supported by the Design Quality Criteria (DQC)—a conceptual model for a design brief—we mapped aspects related to the adoption of the design tool and presented the perspective of Brazilian designers regarding the models currently used. The study identified wide adoption among professionals, and their perceptions align with global models concerning the components of a design brief. The findings also suggest that practitioners tend to value aspects related to the DQC's strategic and performance dimensions in their design briefs.
Keywords:

Design brief, Design tool, Design Quality Criteria

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