Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

Monstros de Brinquedo: O Design e a Infância Contemporânea

Michelle Cotrim
Rita A. C. Ribeiro

Como citar

Cotrim, Michelle; Ribeiro, Rita A. C.; "Monstros de Brinquedo: O Design e a Infância Contemporânea", p. 3760-3772. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

O presente artigo tem como objetivo investigar a relação entre design e infância no cenário contemporâneo a partir do olhar sobre os brinquedos que trazem em sua essência a temática monstro. O artigo é dividido em quatro partes e apresenta, através de análises e revisão bibliográfica, as mudanças nos aspectos estéticos e culturais, abordando elementos relativos ao comportamento coletivo e social conjugando com o discurso sobre a alegoria contemporânea do zumbi, a virtualização da vida, o monstro como metáfora, o dissolver dos limites entre o bom e o mau, o encurtamento e prolongamento da infância e o gótico contemporâneo. Como objetos de estudo foram utilizados as pelúcias interativas Furbys, a linha Marvel Super Hero Mashers e as bonecas Monster High.
Palavras-chave:

Design, Infância, Monstros

Abstract

This article aims to investigate the relationship between design and childhood in the contemporary scene based on toys that bring in their essence the monster thematic. The article is divided into four parts and shows, through analyses and literature review, the changes in aesthetic and cultural aspects, addressing details of the collective and social behaviour combining with the discourse on zombie contemporary allegory, life virtualization, the monster as metaphor, the dissolution of boundaries between the good and the bad, the shortening and lengthening of childhood and contemporary Gothic. As empirical objects were used Furby, Marvel Super Hero Mashers and Monster High dolls.
Keywords:

Design, childhood, monsters

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