[{"data":1,"prerenderedAt":61},["ShallowReactive",2],{"article:marketing-research-and-packaging-design-integration-and-project":3},{"success":4,"article":5,"request":58},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":47,"slugs":56,"slug":57},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","43f558ad-b896-4a5c-a9a6-e30f8f4adc37",[12,16],{"lastName":13,"name":14,"_id":15},"Torres","Pablo Marcel de Arruda","5b375736-cb5a-4367-95bc-2df9b8f6b7bf",{"lastName":17,"name":18,"_id":19},"Dantas","Laíla Alves Marinho","d91c3b16-6f3f-433e-b56d-8ab4b643e8f4",{"startPage":21,"references":22,"endPage":44,"track":45,"has_file":4,"doi":46},7202,[23,26,29,32,35,38,41],{"id":24,"label":25},"eb318c42-28c5-4ed4-9a04-42acfa1aa299","\u003Cp>BORJA DE MOZOTA, Brigite. \u003Cstrong>Gestão do Design\u003C/strong>. Porto Alegre: Bookman, 2011.\u003C/p>",{"label":27,"id":28},"\u003Cp>KOTLER, Philip; KELLER, Kevin. \u003Cstrong>Administração de Marketing\u003C/strong>. 12ª ed. São Paulo: Pearson Prentice Hall, 2006.\u003C/p>","5869c97a-5338-4516-806e-ea78230ede5c",{"label":30,"id":31},"\u003Cp>LÖBACH, Bernd. \u003Cstrong>Design industrial\u003C/strong>: Bases para a configuração dos produtos industriais. São Paulo: Editora Blucher, 2001.\u003C/p>","9d442ffc-4159-4428-974f-d6c2a8144454",{"label":33,"id":34},"\u003Cp>MESTRINER, Fabio. \u003Cstrong>Design de Embalagem\u003C/strong>. São Paulo: Pearson Makron Books, 2002.\u003C/p>","99f4cf14-8b4f-417f-a490-9091cbe2ff71",{"id":36,"label":37},"ffe88b21-35dc-4ceb-a058-418962721255","\u003Cp>SAMARA, Beatriz Santos; BARROS, José Carlos de. \u003Cstrong>Pesquisa de Marketing\u003C/strong>: Conceitos e metodologia. 4ª ed. São Paulo: Pearson Prentice Hall, 2007.\u003C/p>",{"label":39,"id":40},"\u003Cp>SEWALL, Murphy. Market Segmentation Based on Consumer Ratings of Proposed Product Designs. \u003Cstrong>Journal of Marketing Research\u003C/strong>, Vol.16, 1978.\u003C/p>","a59796de-9f64-4ed8-997b-ee82e13a5985",{"id":42,"label":43},"43fcf0a6-9abb-4f3f-9143-c164e2486e74","\u003Cp>YAMAMOTO, MEL and LAMBERT. The Impact of Product Aesthetics on the Evaluation of Industrial Products. \u003Cstrong>vol. 11\u003C/strong>, 1994.\u003C/p>",7210,"6pr2zsjn","",{"primary":48,"secondary":52},{"keywords":49,"excerpt":50,"title":51},"\u003Cp>design de embalagem, pesquisa de mercado, projeto de produto\u003C/p>","O trabalho tem por objetivo demonstrar através de um estudo de caso como Pesquisa de Marketing e Design podem ser integrados no desenvolvimento de embalagem para batom. A metodologia utilizada para o projeto é baseada nas etapas de observação de uma oportunidade, determinação do público-alvo do projeto, elaboração e aplicação de uma Pesquisa de Mercado, análise quantitativa dos dados da pesquisa para o desenvolvimento de conceitos e aplicação destes resultados no design da embalagem. O resultado final é coerente com as preferências apontadas pelo mercado através da Pesquisa de Marketing.","Pesquisa de Marketing e Design de Embalagens: Integração e Projeto",{"keywords":53,"excerpt":54,"title":55},"\u003Cp>packaging design, Marketing research, Product design\u003C/p>","The study aims to demonstrate through a case study how Marketing Research and Design can be integrated into the development of packaging for lipstick. The methodology used for the project is based on observation of opportunity, determination of target audience of project and implementation of a market research, quantitative analysis of research data to develop concepts and apply these results in design packaging. The final result is consistent with the preferences indicated by the Marketing Research.","Marketing Research and Packaging Design: Integration and Project",[57],"marketing-research-and-packaging-design-integration-and-project",{"target":59,"query":60},"articles/get",{"slug":57},1780316001498]