Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Engenharia Kansei no Design Automotivo de Exterior

Kansei Engineering in Automotive Exterior Design

Carolina Liberatti
Rachel Zuanon

Como citar

Liberatti, Carolina; Zuanon, Rachel; "Engenharia Kansei no Design Automotivo de Exterior", p. 2226-2240. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-3

Resumo

O objetivo do presente artigo é realizar uma revisão da literatura do emprego da Engenharia Kansei, enquanto metodologia aplicada ao desenvolvimento de produto, especificamente à área do design automotivo, no período entre 1995 e 2017. O recorte aqui proposto, com enfoque particular no design automotivo de exterior, deve-se ao fator limitante de páginas, sem que, contudo, se perca a profundidade necessária para a compreensão dos 7 estudos de caso apresentados. Almeja-se discorrer sobre a categoria Kansei empregada em cada pesquisa selecionada, junto à análise dos fatores semânticos envolvidos e suas relações com os elementos físicos de design. Além disso, pretende-se preencher a lacuna existente nos âmbitos nacional e internacional quanto à revisão de literatura dedicada ao design automotivo de exterior, de modo a contribuir com subsídios a este campo de investigação no desenvolvimento de pesquisas brasileiras, com a identificação de autores relevantes neste contexto, bem como com o reconhecimento das principais abordagens da referida metodologia centrada no usuário.
Palavras-chave:

design automotivo, engenharia Kansei, desenvolvimento de produto

Abstract

This paper aims to accomplish a literature revision on regards of automotive design studies in which it was applied Kansei Engineering methodology, on the period between 1995 and 2017. The research focus on exterior automotive design is due to the number of page limitation, without losing deepness needed to comprehend the 7 case studies presented. It aims to demonstrate which Kansei category was used in each selected research and to analyze the involved semantic factors and their relation with physical design elements. Besides that, the research intends to fill the gap in both national and international fields with literature revision dedicated to exterior automotive design, in a way to contribute with Brazilian investigation development by identifying relevant authors and recognizing main approaches of this user center methodology.
Keywords:

automotive design, Kansei engineering, product development

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