Memória P&D Design

10º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UFMA — São Luís (MA)

Outubro/2012

Kansei Engineering Aplicado no Processo de Design

Kansei Engineering Applied to the Design Process

Viviane Gaspar Ribas El Marghani
Felipe Claus da Silva
Liriane Knapik
Marcos Augusto Verri

Como citar

Marghani, Viviane Gaspar Ribas El; Silva, Felipe Claus da; Knapik, Liriane; Verri, Marcos Augusto; "Kansei Engineering Aplicado no Processo de Design", p. 2435-2447. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 10., 2012, São Luís. Anais [...]. São Luís: EDUFMA, 2012

Resumo

Este artigo introduz o Kansei Engineering (KE) e um estudo de caso de sua aplicação. Dentre as definições apresentadas, pode-se resumir que o KE é uma metodologia de desenvolvimento de produtos centrada no usuário, a qual identifica e transmite os sentimentos do consumidor nos produtos projetados. Assim, o trabalho objetiva instigar novos pesquisadores e estudantes de design a contribuir com a temática.
Palavras-chave:

Kansei Engineering, sentimentos dos usuários, metodologia de projeto

Abstract

This paper introduces the Kansei Engineering (KE) and a study case of its application. Among the definitions presented, it can be summarized that KE is a methodology for developing user-centric products, which identifies and conveys their feelings in the products designed. Thus, the work aims to instigate new researchers and design students to contribute to this subject.
Keywords:

Kansei Engineering, users’ feelings, design methodology

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