Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

Fundamentos Teóricos das Políticas e Programas de Design

Theoretical Foundations of Design Policies and Design Programs

Daniel Dutra Gomes
Kátia Medeiros de Araújo

Como citar

Gomes, Daniel Dutra; Araújo, Kátia Medeiros de; "Fundamentos Teóricos das Políticas e Programas de Design", p. 254-266. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

A vocação política dos designers precisa avançar. Apesar da intervenção do governo no âmbito do design não ser um fenômeno novo, a dedicação dos pesquisadores sobre esta temática – políticas de design – ainda é inepta. As miríades discussões e produtos da academia podem clarear o entendimento dos atores políticos sobre os desafios e obstáculos para o desenvolvimento do design. Este artigo apresenta uma revisão de fundamentos teóricos das políticas e programas de design. O trabalho inicia-se a partir de uma análise de diferentes definições sobre o escopo das políticas de design, propõe uma nova categorização para a temática, discute estratégias de governo para a promoção, suporte e educação de design e conclui com sete objetivos estratégicos para a gestão sistêmica de uma política de design.
Palavras-chave:

política de design, tipos de políticas de design, programas de design, estratégia de design, revisão teórica

Abstract

Designers’ political vocation needs to move forward. Despite the fact that government intervention in the design sector is not a new phenomenon, the dedication of researchers on this subject – design policy – is still inept. The myriads discussions and academics products can clarify the understanding of policy-makers about the challenges and obstacles to the development of design. This article presents a review of theoretical foundations of design policies and design programs. The study starts from an analysis of different definitions of design policies scope, it proposes a new categorization for the theme, discusses the government's strategies to design promotion, design support and design education and concludes seven strategic aims for managing design policies in a systemic way.
Keywords:

design policy, design policies styles, design programs, design strategy, theorical review

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