Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

Fatores Relacionados à Criatividade no Indivíduo, em Grupos e no Contexo: Uma Revisão

Priscila Zavadil
Katja Tschimmel
Régio Pierre da Silva

Como citar

Zavadil, Priscila; Tschimmel, Katja; Silva, Régio Pierre da; "Fatores Relacionados à Criatividade no Indivíduo, em Grupos e no Contexo: Uma Revisão", p. 193-205. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

A criatividade projetual é uma capacidade determinante para a geração de ideias e novas soluções, através de um processo cognitivo individual, mas também de um processo de design e criativo que compreende diversos atores trabalhando em conjunto, inseridos em um contexto social. Muitas teorias relatam aspectos relevantes para a criatividade no indivíduo e no contexto em que se insere, algumas trazendo modelos de interações entre esses componentes. Entretanto, diante da diversidade de teorias e de variáveis que podem afetar a criatividade, este artigo visa identificar os principais fatores que influenciam a criatividade e como se relacionam entre o indivíduo e este inserido em grupos de projeto e em determinado contexto ambiental. Para isso, realizou-se uma revisão de literatura sobre os aspectos da criatividade no indivíduo e no contexto ambiental, incluindo abordagens cognitivas e sociais da criatividade. A partir dessa revisão, desenhou-se um modelo teórico com o mapeamento desses principais fatores e suas relações. Com base na literatura, pode-se verificar que a motivação é o elemento-chave que inter-relaciona os demais fatores no indivíduo, grupo e contexto.
Palavras-chave:

indivíduo criativo, criatividade social, design

Abstract

Design creativity is not only a crucial ability to generate ideas and new solutions through an individual cognitive process, but also a design and creative process that can include several participants working together, embedded in a social context. Many theories report features relevant to the creativity of the individual and the context in which it operates, bringing rise to some models of interactions between these components. However, given the diversity of theories and variables that can affect creativity, this paper aims to identify the main factors influencing creativity and how they relate to the individual, and insert this into project groups, and in particular an environmental context. For this, we carried out a literature review on aspects of creativity of the individual and in the wider context, including cognitive and social approaches to creativity. From this review, we drew up a theoretical model with the mapping of these key factors and their relationships. Based on the literature, it can be seen that motivation is the key element that interrelates the other factors in the individual, group and context.
Keywords:

individual creativity, social creativity, design

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