Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

E-commerce de Moda: Uma Reflexão Sobre os Cenários Atuais e Futuros

Fashion E-tail: A Reflection on Current and Future Scenarios

Carolina Bozzi
Claudia Mont’alvão

Como citar

Bozzi, Carolina; Mont’alvão, Claudia; "E-commerce de Moda: Uma Reflexão Sobre os Cenários Atuais e Futuros", p. 5113-5126. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-7

Resumo

Este artigo propõe discutir o estado-da-arte, os modos de interação, as interfaces e as técnicas de pesquisa do comércio eletrônico. Verifica-se que com a introdução de novas tecnologias surgem usuários/consumidores com mais acesso à informação e mais exigentes. A "hiperconectividade" possibilita a existência de novas formas de interagir com o e-commerce. O processo de compra do usuário não acontece on-line ou off-line, as barreiras entre os mundos real e digital estão cada vez mais entrelaçadas, dando espaço às estratégias varejistas omnichannel, oferecendo uma experiência do usuário mais completa. Este artigo considera que os modos on-line e off-line sejam complementares Estas são as premissas pelas quais serão discutidas as tendências atuais e as possibilidades futuras para e-commerce.
Palavras-chave:

e-commerce, UX, usabilidade

Abstract

This article proposes a discussion about the e-commerce state-of-the-art, its interaction modes, interfaces and research techniques. It has been verified that with the introduction of new technologies and the emergence of users / consumers with more access to information who are increasingly more demanding. "Hyperconnectivity" enables the existence of new ways of interacting with e-commerce. The user decision-making process does not happen online or offline, the barriers between the real and digital worlds are blurring, giving room to the omnichannel retail strategies that offer a more complete UX. The online and offline are actually foundo to be complementary. With this scenario setting the current trends and future possibilities for e-commerce will be discussed.
Keywords:

ecommerce, UX, usability

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