Memória P&D Design

9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Anhembi Morumbi — São Paulo (SP)

Outubro/2010

Design de Experiência e Corrida de Rua: Um Estudo Sobre a Construção de Experiências de Consumo

Experience Design and Road Running: A Study of Consumption Experience Building

Filipe Campelo Xavier da Costa
Celso Carnos Scaletsky
Gustavo Fischer Daudt

Como citar

Costa, Filipe Campelo Xavier da; Scaletsky, Celso Carnos; Fischer Daudt, Gustavo; "Design de Experiência e Corrida de Rua: Um Estudo Sobre a Construção de Experiências de Consumo", p. 1880-1889. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 9., 2010, São Paulo. Anais [...]. São Paulo: Universidade Anhembi Morumbi, 2010

Resumo

A compreensão sobre o processo de construção de experiências de consumo vem assumindo grande relevância acadêmica dentro da area de Design nos últimos anos, levando pesquisadores a investigar sobre sua formação e como são percebidas pelos usuários. Esse estudo discorre sobre a influência que o design possui na geração de experiências percebidas na prática de corridas de rua (running). Para sua realização, um estudo exploratório foi conduzido empregando entrevistas em profundidade, desk research e ensaio etnográfico. Os resultados apontaram para a relação predominante de agentes externos para a construção experiencial do indivíduo.
Palavras-chave:

design de experiência, corrida de rua, design de serviços

Abstract

The consumption experience building process understanding has gaining scientific relevance in the Design area and more researchers to investigate about experience formation and its user perception. This study discusses the influence that design has on the generation of perceived experiences in the practice of road running. For this purpose, an exploratory study was conducted using interviews, desk research and ethnographic essay. The results presented the predominant relationship of external agents to the individual experiential building.
Keywords:

experience design, road running, service design

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