[{"data":1,"prerenderedAt":88},["ShallowReactive",2],{"article:entendimento-da-racionalidade-limitada-no-processo-de-projeto-uma-contribuicao-a-ciencia-do-design":3},{"success":4,"article":5,"request":85},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":74,"slugs":83,"slug":84},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","2fecc6f9-c247-42ad-bc2c-7c243444039e",[12,16],{"lastName":13,"name":14,"_id":15},"Gerenda","Felipe","d7d5d80d-1025-41e1-b604-57f8ac852b05",{"lastName":17,"name":18,"_id":19},"Tonetto","Leandro Miletto","5d085957-2a27-4e2e-b311-a6f15655870e",{"startPage":21,"references":22,"endPage":71,"track":72,"has_file":4,"doi":73},7025,[23,26,29,32,35,38,41,44,47,50,53,56,59,62,65,68],{"label":24,"id":25},"\u003Cp>CROSS, Nigel. Design Cognition: Results from Protocol and Other Empirical Studies of Design Activity. Em: Eastman, C.; Newstatter, W. and McCracken, M. eds. \u003Cstrong>Design knowing and learning\u003C/strong>: cognition in design education. Oxford, UK: Elsevier, 2001, p. 79–103.\u003C/p>","933607d2-08d9-4691-8079-904a0d2e7da2",{"label":27,"id":28},"\u003Cp>CROSS, Nigel. Design Research: A Disciplined Conversation. \u003Cstrong>Design Issues\u003C/strong>, Vol 15, No. 2, 1999, p. 5-10.\u003C/p>","a07a7d22-0e53-4676-b7d1-1d19bed5520d",{"label":30,"id":31},"\u003Cp>DORST, Kees. Design Problems and Design Paradoxes. \u003Cstrong>Design Issues\u003C/strong>, Vol 22, No.3, 2006, p. 4-17.\u003C/p>","5abc89d1-05f7-4581-b5fa-b867301f6948",{"label":33,"id":34},"\u003Cp>DESMET, Pieter. A Multilayered Model of Product Emotions. \u003Cstrong>The Design Journal\u003C/strong>, In Press. 2003.\u003C/p>","26dea99c-2c7f-42dc-91c7-b80583356d2a",{"label":36,"id":37},"\u003Cp>KAHNEMAN, Daniel. A Perspective on Judgement and Choice: Mapping Bounded Rationality. \u003Cstrong>American Psychologist\u003C/strong>, Vol. 58, No. 9, 2003, p. 697–720.\u003C/p>","c31f7a5c-7b84-4936-9c62-36fbfd6bf9f4",{"label":39,"id":40},"\u003Cp>MUSSWEILER, Thomas; STRACK, Fritz. The Semantics of Anchoring. \u003Cstrong>Organizational Behavior and Human Decision Processes\u003C/strong>, Vol. 86, No. 2, p. 234–255, 2001.\u003C/p>","1e79cf4c-cd71-42e3-a994-54e055e79def",{"label":42,"id":43},"\u003Cp>SCHWARTZ, Barry; WARD, Andew. Maximizing Versus Satisficing: Happiness Is a Matter of Choice. \u003Cstrong>Journal of Personality and Social Psychology\u003C/strong>, Vol. 83, No. 5, 2002, p. 1178–1197.\u003C/p>","44d41e3b-c52c-406a-8177-9d3ccce58a8d",{"label":45,"id":46},"\u003Cp>SIMON, Herbert. A Behavioral Model of Rational Choice. \u003Cstrong>The Quarterly Journal of Economics\u003C/strong>, Vol. 69, No. 1. 1955, p. 99-118.\u003C/p>","a7256b69-44d4-4e8a-b4b7-42fdff755f33",{"label":48,"id":49},"\u003Cp>SIMON, Herbert. \u003Cstrong>As Ciências do Artificial\u003C/strong>. Tradutor: Luís Moniz Pereira. Universidade Nova de Lisboa. Coimbra, 1981, p.21-55, 193-238.\u003C/p>","41d0cebf-487e-4712-9073-a1bc47379d31",{"label":51,"id":52},"\u003Cp>SIMON, Herbert. The Structure of Ill Structured Problems. \u003Cstrong>Artificial Intelligence\u003C/strong>, Vol 4, 1973, p.181-201.\u003C/p>","515d02c8-63ca-4cd8-a203-7396f97f900c",{"label":54,"id":55},"\u003Cp>SIMON, Herbert. \u003Cstrong>Theories of Bounded Rationality\u003C/strong>. Volume 1. Economic Analysis and Public Policy, MIT Press, 1972, p.235-44.\u003C/p>","8e8920d6-9775-4200-a684-e514134a26bf",{"label":57,"id":58},"\u003Cp>SMITH, Laurence D. \u003Cstrong>Behaviorism and Logical Positivism\u003C/strong>: A Reassessment of the Alliance. Stanford University Press, 1986, p.25-66.\u003C/p>","b0e0631a-6f00-42c7-9bd8-1ec6d5717d32",{"label":60,"id":61},"\u003Cp>STERNBERG, R. J. \u003Cstrong>Psicologia Cognitiva\u003C/strong>. Tradutora: Maria Regina Borges Osório. Porto Alegre: Artes Médicas Sul, 2000. p.22-25, 340-343.\u003C/p>","a572f877-bc71-4f8b-a824-d36111268401",{"label":63,"id":64},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. Judgment under Uncertainty: Heuristics and Biases. \u003Cstrong>Science\u003C/strong>: New Series, Vol. 185, No. 4157, 1974, p. 1124-1131.\u003C/p>","21b77138-2743-4cbc-8fd4-07043c2f613a",{"label":66,"id":67},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. Belief in the Law of Small Numbers. \u003Cstrong>Psychological Bulletin\u003C/strong>, No. 76, 1971, p. 105-110.\u003C/p>","1a77a582-ca99-4016-a3f3-e21fb330f58b",{"label":69,"id":70},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. The Framing of Decisions and the Psychology of Choice. \u003Cstrong>Science\u003C/strong>: New Series, Vol. 211, No. 4481, 1981, p. 453-458.\u003C/p>","67c9bebf-2055-45f0-a0f7-381059b1a64c",7032,"5eitmx27","",{"primary":75,"secondary":79},{"keywords":76,"excerpt":77,"title":78},"\u003Cp>julgamento e tomada de decisão, racionalidade limitada, processo de projeto\u003C/p>","Segundo Herbert Simon (1969), a ciência do Design se baseia no processo de tomada de decisão do indivíduo sobre problemas que devem ser bem estruturados. Desta forma, o presente artigo tem como objetivo propor - como fonte de conhecimento pertinente à ciência do Design – o estudo das heurísticas, definidas como atalhos cognitivos inconscientes comumente envolvidos em todos os processos de julgamento e avaliação. Para tanto, toma-se como base uma revisão teórica da abordagem de Herbert Simon aos processos de julgamento e tomada de decisão, juntamente aos conceitos de racionalidade limitada e satisficing.","Entendimento da Racionalidade Limitada no Processo de Projeto: Uma Contribuição à Ciência do Design",{"keywords":80,"excerpt":81,"title":82},"\u003Cp>judgment and decision making, bounded rationality, project process\u003C/p>","According to Herbert Simon (1969), the science of Design is based on the process of decision making over well-structured problems. This paper aims to propose – as a source of knowledge relevant to the science of Design – the study of heuristics, the cognitive shortcuts normally involved in all judgment and evaluation processes. For this purpose, Herbert Simon’s positivist perspective of the decision making processes is used as a basis, along with the concepts of bounded rationality and satisficing.","The Understanding of Bounded Rationality in Project Process: A Contribution to the Science of Design.",[84],"entendimento-da-racionalidade-limitada-no-processo-de-projeto-uma-contribuicao-a-ciencia-do-design",{"target":86,"query":87},"articles/get",{"slug":84},1780315982063]