Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Interação Idoso-embalagem: Uma Reflexão Sobre a Ergonomia no Design de Embalagens

Elderly-packaging Interaction: A Reflection About Ergonomics in Packaging Design

Bianca Marina Giordani
Milton José Cinelli

Como citar

Giordani, Bianca Marina; Cinelli, Milton José; "Interação Idoso-embalagem: Uma Reflexão Sobre a Ergonomia no Design de Embalagens", p. 5381-5393. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-7

Resumo

A população idosa vem crescendo, demandando produtos e serviços adequados às suas necessidades. Contudo, muitos artefatos não são apropriados para tais usuários, visto que características da terceira idade nem sempre são utilizadas nos projetos. Isso ocorre no setor de embalagens. Estudos recentes indicam que a manipulação de algumas embalagens exige aptidão que os idosos não possuem, restringindo o acesso aos produtos e causando prejuízos. Isso demonstra a importância da ergonomia no design de embalagens, para conhecer as capacidades dos sujeitos. Desse modo, o presente artigo propõe uma reflexão sobre ergonomia, embalagens e idosos, a partir de revisão teórica para fundamentar a temática e achados de pesquisas empíricas. Assim, pode-se observar como a ergonomia é relevante, sendo um conhecimento subutilizado na área, mas que deve ser cada vez mais aplicado no diagnóstico de problemas nas embalagens e para o projeto de dispositivos adequados as necessidades dos usuários, em especial idosos.
Palavras-chave:

idosos, embalagens, ergonomia

Abstract

The elderly population is growing, demanding products and services adapted to their needs. However, many artifacts are not appropriate for such users, the characteristics of old age are not always used in projects. It occurs in packaging industry. Recent studies indicate that the handling of some packaging requires aptitude that elderly do not have, restricting access to the products and causing damages. It demonstrates the importance of ergonomics in packaging design, in order to know the capacities of the users. The present article proposes a reflection about ergonomics, packaging and elderly, based on theoretical revision to base the theme and findings of empirical researches. Thus, it can be observed how ergonomics is relevant, being an underutilized knowledge in the area, but it should be increasingly applied in the diagnosis of problems in packaging and for the project of devices adequate to user needs, especially the elderly.
Keywords:

elderly, packaging, ergonomics

Referências bibliográficas

  • BRASIL. Estatuto do Idoso. Lei nº 10.741, de 1º de outubro de 2003.

  • CAIXETA, G. C. D. S.; FERREIRA, A. Desempenho cognitivo e equilíbrio funcional em idosos. Revista Neurociencias, v. 17, n. 3, p. 202–208, 2009.

  • CANTY, L. A.; LEWIS, R.; YOXALL, A. Investigating openability of rigid plastic containers with peelable lids: The link between human strength and grip and opening forces. Proceedings of the Institution of Mechanical Engineers, Part C: Journal of Mechanical Engineering Science, v. 227, n. 5, p. 1056–1068, 2013.

  • CARSE, B.; THOMSON, A.; STANSFIELD, B. Use of biomechanical data in the Inclusive Design process: packaging design and the older adult. Journal of Engineering Design, v. 21, n. 2–3, p. 289–303, 2010.

  • CARSE, B.; THOMSON, A.; STANSFIELD, B. A novel device for evaluating forces during the dynamic jar opening action-Do older and younger adults do things differently? Medical Engineering and Physics, v. 33, n. 4, p. 521–525, 2011.

  • CARUS, D. A. et al. Development and validation of a technique to measure and compare the opening characteristics of tamper-evident bottle closures. Packaging Technology and Science, v. 19, n. 2, p. 105–118, 2006.

  • CRAWFORD, J. O.; WANIBE, E.; NAYAK, L. The interaction between lid diameter, height and shape on wrist torque exertion in younger and older adults. Ergonomics, v. 45, n. 13, p. 922–933, 1 out. 2002.

  • DAAMS, B. J. Force Exertion for (Consumer) Product Design: Problem Definition. In: KARWOWSKI, W. (Ed.). International Encyclopedia of Ergonomics and Human Factors. 2. ed. Boca Raton, FL: CRC Press, 2006. p. 347–349.

  • FISK, A. D. et al. Designing for Older Adults: Principles and Creative Human Factors Approaches. 2. ed. Boca Raton, Florida: CRC Press, 2009.

  • HANCOCK, H. E.; FISK, A. D.; ROGERS, W. A. Everyday products: Easy to use ... or not? Ergonomics in Design, v. 9, n. 4, p. 12–18, 2001.

  • HEINIÖ, R.-L. et al. Scientific background for the basis of an international standard for easy-to-open packages (EASYOPENPACK). Oslo: Nordic Innovation Centre, 2008.

  • HENSLER, S.; HERREN, D. B.; MARKS, M. New technical design of food packaging makes the opening process easier for patients with hand disorders. Applied Ergonomics, v. 50, p. 1–7, 2015.

  • HIGGINS, P. G.; GLASGOW, A. Development of guidelines for designing appliances for older persons. Work, v. 41, p. 333–339, 2012.

  • INMETRO. Sistema Inmetro de Monitoramento de Acidentes de Consumo. Disponível em: . Acesso em: 7 nov. 2017.

  • INTERNATIONAL ERGONOMICS ASSOCIATION. Definition and Domains of Ergonomics. Disponível em: . Acesso em: 11 mar. 2018.

  • KOSE, S. Universal Design for the Aging. In: KARWOWSKI, W. (Ed.). International Encyclopedia of Ergonomics and Human Factors. 2. ed. Boca Raton, FL: CRC Press, 2006. p. 227–230.

  • LEWIS, R. et al. Finger friction: Grip and opening packaging. Wear, v. 263, n. 7–12 SPEC. ISS., p. 1124–1132, 2007.

  • MARKS, M. et al. Packaging—A Problem for Patients with Hand Disorders? A Cross-sectional Study on the Forces Applied to Packaging Tear Tabs. Journal of Hand Therapy, v. 25, n. 4, p. 387–396, 2012.

  • MÜHLFELD, L. et al. Influence of blister package design on usability among older adults. International Journal of Clinical Pharmacy, v. 34, n. 4, p. 553–560, 2012.

  • NOWAK, E. Anthropometry for the Needs of the Elderly. In: KARWOWSKI, W. (Ed.). International Encyclopedia of Ergonomics and Human Factors. 2. ed. Boca Raton, FL: CRC Press, 2006. p. 258–265.

  • PERRACINI, M. R.; FLÓ, C. M.; GUERRA, R. O. Funcionalidade e Envelhecimento. In: PERRACINI, M. R.; FLÓ, C. M. (Eds.). Funcionalidade e Envelhecimento. Rio de Janeiro: Guanabara Koogan, 2009. p. 557.

  • SORMUNEN, E.; NEVALA, N.; SIPILÄ, S. Critical factors in opening pharmaceutical packages: A Usability study among healthcare workers, women with rheumatoid arthritis and elderly women. Packaging Technology and Science, v. 27, n. 7, p. 559–576, 2014.

  • SPIRDUSO, W. W. Dimensões Físicas do Envelhecimento. Barueri, SP: Manole, 2005.

  • SUDBURY-RILEY, L. Unwrapping senior consumers' packaging experiences. Marketing Intelligence & Planning, v. 32, n. 6, p. 666–686, 2014.

  • THEOBALD, N. Introduction. In: THEOBALD, N.; WINDER, B. (Eds.). Packaging Closures and Sealing Systems. Oxford: Blackwell Publishing, 2006a. p. 1–35.

  • THEOBALD, N. Child resistance, tamper evidence and openability. In: THEOBALD, N.; WINDER, B. (Eds.). Packaging Closures and Sealing Systems. Oxford: Blackwell Publishing, 2006b. p. 231–258.

  • WENK, S. et al. Evaluation of the Accessibility of Selected Packaging by Comparison of Quantitative Measurements of the Opening Forces and Qualitative Surveys through Focus Group Studies. Packaging Technology and Science, v. 29, n. 11, p. 559–570, 2016.

  • WINDER, B. The design of packaging closures. In: THEOBALD, N.; WINDER, B. (Eds.). Packaging Closures and Sealing Systems. Oxford: Blackwell Publishing, 2006.

  • WORLD HEALTH ORGANIZATION. World health statistics 2016: monitoring health for the SDGs, sustainable development goals. Geneva: WHO Library Cataloguing-in-Publication Data, 2016.

  • YEN, W.-T. et al. Preference of lid design characteristics by older adults with limited hand function. Journal of Hand Therapy, v. 26, n. 3, p. 261–70; quiz 271, 2013.

  • YEN, W.-T. et al. Evaluation of jar lid design characteristics by older women with hand use limitations. Applied Ergonomics, v. 52, p. 177–184, 2016.

  • YOXALL, A. et al. How wide do you want the jar?: the effect on diameter for ease of opening for wide-mouth closures. Packaging Technology and Science, v. 23, p. 11–18, 2010a.

  • YOXALL, A. et al. Squeezability. Part 2: getting stuff out of a bottle. Proceedings of the Institution of Mechanical Engineers, v. 224, n. C6, p. 1261–1271, 2010b.

  • YOXALL, A.; BELL, A.; WALTON, K. Warning!: packaging can damage your health. In: YOXALL, A.; CHRISTER, K. (Eds.). Proceedings of the Second European Conference on Design 4 Health 2013. Sheffield: Sheffield Hallam University, 2014. Disponível em:

  • ZUNJIC, A. Ergonomics of Packaging. In: KARWOWSKI, W.; SOARES, M. M.; STANTON, N. A. (Eds.). Human Factors and Ergonomics in Consumer Product Design: Uses and Applications. Boca Raton, FL: CRC Press, 2011. p. 101–123.