Memória P&D Design

14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

ESDI/UERJ; ESPM-Rio — Rio de Janeiro (RJ)

Outubro/2022

Diversidade como Criatividade: Revisão Sistemática de Métodos Criativos para o Manejo da Cultura nos Processos de Design

Diversity as Creativity: Systematic Review of Creative Methods for Managing Culture in Design Processes

Christiano Hagemann Pozzer
Vinicius Gadis Ribeiro

Como citar

Pozzer, Christiano Hagemann; Ribeiro, Vinicius Gadis; "Diversidade como Criatividade: Revisão Sistemática de Métodos Criativos para o Manejo da Cultura nos Processos de Design", p. 6631-6647. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 14., 2022, Rio de Janeiro. Anais [...]. São Paulo: Blucher, 2022, DOI 10.5151/ped2022-6894658

Resumo

O presente trabalho investiga as orientações teóricas de métodos criativos em processos de design para o manejo da diversidade cultural. Para tal, realiza-se uma revisão sistemática da literatura compreendendo artigos no escopo do design para a diversidade cultural, com ênfase em métodos e ferramentas criativas e de projeto. Os resultados obtidos indicam a predominância de práticas orientadas ao design transcultural, onde a diversidade cultural é tratada como obstáculo a ser contornado ou apenas como fonte de referência criativa indireta. Identificou-se, também, a crescente presença de métodos orientados para o design intercultural, onde a diversidade é considerada um componente ativo essencial para a produção de criatividade. Por fim, o artigo propõe uma discussão sobre a orientação epistemológica de cada método e como estes debates refletem os avanços no campo teórico e prático do design.
Palavras-chave:

design e cultura, métodos criativos, diversidade cultural

Abstract

The present work investigates the theoretical orientations of creative methods in design processes for the management of cultural diversity. To this end, a systematic review of the literature is carried out, comprising papers in the scope of design for cultural diversity, with emphasis on creative methods and tools. The results obtained indicate the predominance of practices oriented to transcultural design, where cultural diversity is treated as an obstacle to be overcome or just as a source of indirect creative reference. It was also identified the growing presence of methods oriented towards intercultural design, where diversity is considered an essential active component for the production of creativity. Finally, this paper proposes a discussion about the epistemological orientation of each method and how these debates reflect advances in the theoretical and practical field of design.
Keywords:

design and culture, creative methods, cultural diversity

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