Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

Design para Mudança de Comportamento: Uma Revisão Critica

Juliana Gonçalves Mota
Filipe Campelo Xavier da Costa

Como citar

Mota, Juliana Gonçalves; Costa, Filipe Campelo Xavier da; "Design para Mudança de Comportamento: Uma Revisão Critica", p. 1732-1744. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

Este artigo tem por objetivo realizar uma revisão crítica sobre as abordagens de design para mudança de comportamento e suas áreas de atuação. A partir desta análise, são discutidas oportunidades de desenvolvimento de projetos para a construção e manutenção de hábitos para o bem-estar, com foco nos processos de design orientados para a promoção do comportamento alimentar e da educação nutricional na infância. Dentre as perspectivas estudadas, o modelo proposto por Ludden e Hekkert (2014) foi assumido como o mais adequado para atender a este propósito, auxiliando na compreensão de processos de projeto para o engajamento dos usuários em práticas saudáveis.
Palavras-chave:

design para mudança de comportamento, processo de projeto, comportamento nutricional infantil

Abstract

This paper presents a critical review of design for behavior change approaches and their applications. From this perspective, project development opportunities are discussed for building and maintenance habits for well-being, especially focused on design processes oriented to the eating behavior and nutrition education in childhood. Among these perspectives, the model proposed by Ludden and Hekkert (2014) was assumed as the most suitable for this context, assisting in a better understanding of design processes for user engagement in healthy practices.
Keywords:

design for behavior change, design process, nutritional child behavior

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