Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Design para Mudança de Comportamento: Uma Abordagem Interdisciplinar

Design for Behavior Change: A Interdisciplinary Approach

Henrique Bittencourt Almeida
Celso Carnos Scaletsky
Filipe Campelo Xavier da Costa

Como citar

Almeida, Henrique Bittencourt; Scaletsky, Celso Carnos; Costa, Filipe Campelo Xavier da; "Design para Mudança de Comportamento: Uma Abordagem Interdisciplinar", p. 2113-2127. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-3

Resumo

Desconstruir hábitos e comportamentos que já estão impregnados na rotina das pessoas e transformá-los em algo positivo para elas são tarefas complexas. A percepção da importância dessa problemática fez surgir um campo reconhecido como design para mudança de comportamento "DfBC". Contudo, os estudos realizados nessa temática ainda são recentes e escassos. Assim, identificou-se que as pesquisas até então estabelecidas abordavam brevemente o papel e a participação de todos os atores (designer, usuário e profissionais de outras áreas do conhecimento) no processo de projeto. A partir dessa percepção, foi realizado um workshop com o objetivo de analisar como o designer e os demais atores podem contribuir de maneira interdisciplinar no processo de projeto, na perspectiva do design para a mudança de comportamento. Foi possível observar a importância do desenvolvimento de materiais de apoio que facilitam as relações de trabalho entre designers e não designers.
Palavras-chave:

design para mudança de comportamento, codesign, processo de projeto, interdisciplinaridade

Abstract

Deconstructing habits and behaviors that are already impregnated in people's routine and turn it into something positive for them are complex tasks. The perception of this problematic's importance had risen a field recognized as design for behavior change "DfBC". However, the studies carried out in this thematic are still recent and scarce. Therefore, it was identified that the research established until then, briefly addressed the role and the participation of all the actors (designer, user and professionals from other knowledge areas) involved in the design process. From this perception on, a workshop was held with the objective of analyzing how the designer and the other actors can contribute in an interdisciplinary way to the project process, into the design perspective for behavior change. It was possible to observe the importance of support materials' development that facilitate the working relationships between designers and non-designers.
Keywords:

design for behavior change, codesign, project process, interdisciplinarity

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