[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"article:design-e-gestao-estrategica-da-inovacao-no-brasil":3},{"success":4,"article":5,"request":126},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":16,"data":115,"slugs":124,"slug":125},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",[8,9],"primary","secondary","859e96de-6ab6-4f33-92c2-ca644d41dc82",[12],{"lastName":13,"name":14,"_id":15},"De Moura","Heloisa Tavares","ad45de8c-c7e4-4948-874e-f77fe11b757b",{"startPage":17,"references":18,"endPage":112,"track":113,"has_file":4,"doi":114},2711,[19,22,25,28,31,34,37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85,88,91,94,97,100,103,106,109],{"id":20,"label":21},"939f0efe-ebf2-45f9-9fff-89405b4e2295","\u003Cp>ESE, Carl; ET AL \u003Cstrong>Sustainable Innovation\u003C/strong>. In: PASA, 2005.\u003C/p>",{"id":23,"label":24},"c10436c6-6dfe-4353-ab47-4bc5708d28d1","\u003Cp>ANGEL, R. Putting an innovation culture into practice. \u003Cstrong>IVEY Business Journal, Improving the Practice of Management\u003C/strong>. January/February 2006.\u003C/p>",{"id":26,"label":27},"b3911920-ee32-42ab-85be-2e610e1c93ea","\u003Cp>BROWN, T. \u003Cstrong>Change by design: how design thinking transforms organizations and inspires innovation\u003C/strong>. Nova Iorque: HarperCollins Publishers, 2009.\u003C/p>",{"id":29,"label":30},"0a619ca7-a9b5-43a5-873c-5899e34b9e03","\u003Cp>BUSINESS WEEK. B-Schools. In: \u003Cstrong>Business Week B-Schools\u003C/strong>, 2010.\u003C/p>",{"id":32,"label":33},"63e71131-74b8-4714-8e00-b7f1460d73c8","\u003Cp>CHARTER, M.; CLARK, T. Sustainable Innovation. In: \u003Cstrong>The Centre for Sustainable Design\u003C/strong>, 2007.\u003C/p>",{"id":35,"label":36},"a93f1cd4-b25c-4c6e-85f1-d4cbd8d1c763","\u003Cp>CHESBROUGH, W. \u003Cstrong>Open innovation: the new imperative for creating and profiting from technology\u003C/strong>. Boston: Harvard Business School Press, 2003.\u003C/p>",{"id":38,"label":39},"337183e1-a535-4496-8710-593496d1d42a","\u003Cp>COFFMAN, B. Building the innovation culture: Some notes on adaptation and change in network-centric organizations. \u003Cstrong>InnovationLabs\u003C/strong>, 2007.\u003C/p>",{"id":41,"label":42},"c59d97ab-de0e-48bc-8ec2-495279435104","\u003Cp>DECUSATIS, C. Creating, Growing, and Sustaining Efficient Innovation Teams. In: \u003Cstrong>IBM Corporation\u003C/strong>, 2008.\u003C/p>",{"id":44,"label":45},"55c4acc4-a588-456c-a399-3a571133f0d3","\u003Cp>DESIGN COUNCIL. Design Council Method Bank. In: \u003Cstrong>Design Council Design Methods\u003C/strong>, 2010.\u003C/p>",{"id":47,"label":48},"bfce813e-17ab-477a-9855-4b306a4d14d5","\u003Cp>DRIESSEN, O. Design-driven innovation: At the intersection of design and business. In: \u003Cstrong>Experience Economy\u003C/strong>, 2006.\u003C/p>",{"id":50,"label":51},"0775e550-c16f-41e1-bc75-a6dac80b9d8a","\u003Cp>ECKERSLEY, M. Integrated Design Strategy Management: Challenges and Opportunities. In: \u003Cstrong>DMI\u003C/strong>, 2003.\u003C/p>",{"id":53,"label":54},"5f5642a2-5c85-4827-9cf5-bb70913e2294","\u003Cp>ENGINE. Engine Service Design. In: \u003Cstrong>Engine service design: Our process\u003C/strong>, 2010.\u003C/p>",{"id":56,"label":57},"c5481680-a7ee-4668-8871-616f996ad4ad","\u003Cp>FASNACHT, D. \u003Cstrong>The strategic value of growth and innovation\u003C/strong>. Springer Berlin Heidelberg, 2009.\u003C/p>",{"id":59,"label":60},"b51236ba-42a3-4993-a18a-d9ebe64a0e32","\u003Cp>FINANCIAL TIMES. Business School Rankings 2010. In: \u003Cstrong>Financial Times Global MBA Rankings\u003C/strong>, 2010.\u003C/p>",{"id":62,"label":63},"3965bd42-0702-4e70-90fa-182b3584f3b2","\u003Cp>GARTNER, INC. Introducing hybrid thinking for transformation, innovation and strategy. Report ID 600172065, 2010.\u003C/p>",{"id":65,"label":66},"285379e1-d9b9-4ee7-878f-e2b2d448031a","\u003Cp>ID/IIT. IIT Institute of Design Methods. In: \u003Cstrong>ID Idiom\u003C/strong>, 2007.\u003C/p>",{"id":68,"label":69},"6c43cf23-9ce8-4171-a2af-fe2f6e4e1b16","\u003Cp>ID/IIT. ID Wiki. In: \u003Cstrong>ID Wiki Main Page\u003C/strong>, 2008.\u003C/p>",{"id":71,"label":72},"f3a0818a-730e-40c6-b4f7-a975a3fce514","\u003Cp>IDEO. \u003Cstrong>Ideo Method Cards: 51 ways to inspire design\u003C/strong>. Palo Alto: William Stout, 2003.\u003C/p>",{"id":74,"label":75},"1e49ef45-50df-4f4a-aa28-bf0d1b5b66db","\u003Cp>IDEO. \u003Cstrong>HCD Toolkit\u003C/strong>. Palo Alto: Ideo Books, 2009.\u003C/p>",{"id":77,"label":78},"2401ecf0-7647-45db-ae84-87aadcb87246","\u003Cp>KANDYBIN, A.; KIHN, F. Raising your return on innovation investiment. \u003Cstrong>Strategy + Business, Resilience Report\u003C/strong>, Maio 2004.\u003C/p>",{"id":80,"label":81},"0a3db702-b146-4705-8f88-2b102161d629","\u003Cp>MARTIN, R. \u003Cstrong>The design of business: Why design thinking is the next competitive advantage\u003C/strong>. Boston: Harvard Business Press, 2009.\u003C/p>",{"id":83,"label":84},"b4f38f5c-a886-476a-a516-bf5ce300da98","\u003Cp>MOURA, H. T. Ciclo Estratégico de Design e Gestão da Inovação. In: \u003Cstrong>WikiD\u003C/strong>, 2010.\u003C/p>",{"id":86,"label":87},"5edd0063-b6f2-485e-ae29-ebc3140e45af","\u003Cp>MOURA, H. T.; ADLER, I. K. Criando uma cultura de inovação em empresas de Tecnologia da Informação através do Design Estratégico. Artigo submetido para publicação, 2010.\u003C/p>",{"id":89,"label":90},"e40de53f-943a-4724-9d69-64abf11cdf71","\u003Cp>O'GRADY, J. V.; O'GRADY, K.V. \u003Cstrong>A designer's research manual: Succeed in design by knowing your clients and what they really need (Design Field Guides)\u003C/strong>. Beverly, MA: Rockport Publishers, 2006.\u003C/p>",{"id":92,"label":93},"afd99c93-1a6f-4b5a-bff3-2662978a0292","\u003Cp>OSTERWALDER, A.; PIGNEUR, Y. \u003Cstrong>Business model generation: A handbook for visionaries, game changers and challengers\u003C/strong>. Portland: OSF, 2009.\u003C/p>",{"id":95,"label":96},"ff0fa22a-5d30-458b-9d71-d5882bc8e9c8","\u003Cp>P&G Global Sustainability Report. In: \u003Cstrong>P&G\u003C/strong>, 2007.\u003C/p>",{"id":98,"label":99},"d5580162-22bb-4bda-bb68-05416101e6d2","\u003Cp>PALMER; KAPLAN \u003Cstrong>A Framework for Strategic Innovation: Blending strategy and creative exploration to discover future business opportunities\u003C/strong>. In: Innovation Point, 2007.\u003C/p>",{"id":101,"label":102},"ff1f00b4-fb58-497e-8bca-a3c8382f76a8","\u003Cp>SILK. Silk method deck. In: \u003Cstrong>Social Innovation Lab for Kent\u003C/strong>, 2009.\u003C/p>",{"id":104,"label":105},"1a81ba11-75f0-461b-9261-d640961244fd","\u003Cp>STRAUSS, A.; CORBIN, J. \u003Cstrong>Grounded theory in practice\u003C/strong>. Thousand Oaks, CA: Sage, 1997.\u003C/p>",{"id":107,"label":108},"86d4202d-d98c-407a-9c5c-d3707b0384a2","\u003Cp>TASSI, R. Service design tools: Communication methods supporting design process. In: \u003Cstrong>Service Design Tools\u003C/strong>, 2009.\u003C/p>",{"id":110,"label":111},"60059a18-7898-4afe-90b8-682e22a6084b","\u003Cp>W. K. KELLOG FOUNDATION. Ten key characteristics of creating a culture of innovation. In: \u003Cstrong>Kellogg Foundation\u003C/strong>, 2008.\u003C/p>",2722,"pj4zovtp","",{"primary":116,"secondary":120},{"keywords":117,"excerpt":118,"title":119},"\u003Cp>Design Estratégico, Design Thinking, Gestão da Inovação\u003C/p>","A combinação entre design e business vem se tornando uma tendência nos meios empresarial e acadêmico da América do Norte e Europa. Enfatizando o enfoque sistêmico na gestão de negócios, com base no pensamento estratégico do design, empresas como a Procter & Gamble, diante da necessidade de inovar continuamente para obter vantagem competitiva, vêm utilizando este modelo na mudança de sua cultura empresarial e estruturação de seu processo de inovação, obtendo, como resultado, aumento significativo em Retorno de Investimento. Este artigo apresenta um modelo conceitual do processo estruturado de design e gestão da inovação, utilizado no contexto brasileiro.","Design e Gestão Estratégica da Inovação no Brasil",{"keywords":121,"excerpt":122,"title":123},"\u003Cp>Strategic Design, Design Thinking, Innovation Management\u003C/p>","The combination of design and business has become a trend for enterprises and universities of North America and Europe. Emphasizing the systemic approach to business management, based on strategic design thinking, companies like P&G, in need of continuous innovation to achieve competitive advantage, started utilizing this model to change its corporate culture and to structure its innovation process, obtaining, as a result, meaningful increase in Return on Investment. This article presents a conceptual framework of the structured process of design and management of innovation used in the Brazilian context.","Strategic Design and Management of Innovation in Brazil",[125],"design-e-gestao-estrategica-da-inovacao-no-brasil",{"target":127,"query":128},"articles/get",{"slug":125},1780315968465]