[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"article:design-e-emotion-the-ad-campaign-influence-over-the-coca-cola-users-emotions":3},{"success":4,"article":5,"request":102},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":28,"data":91,"slugs":100,"slug":101},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",[8,9],"primary","secondary","2f252a83-27ca-434e-aa71-3e9dda7b75ff",[12,16,20,24],{"lastName":13,"name":14,"_id":15},"Vilela","Ana Carolina Fajardo","413e12eb-0890-4f2d-85a0-3a0dc52c9163",{"lastName":17,"name":18,"_id":19},"Farias Tarouco","Fabricio","deeaf8df-b1a1-4a5a-bc6a-b96c781c2611",{"lastName":21,"name":22,"_id":23},"Casenote","Igor","48f722af-c7c1-426f-aeca-6df22fa14702",{"lastName":25,"name":26,"_id":27},"Costa","Filipe Campelo Xavier da","afa46fdf-e429-46cd-ae85-b09569ec222c",{"startPage":29,"references":30,"endPage":88,"track":89,"has_file":4,"doi":90},1233,[31,34,37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85],{"id":32,"label":33},"f46bbeea-d1a0-4443-b715-0d8f81d4850a","\u003Cp>AYROSA, Eduardo; SAUERBRONN, João Felipe; BARROS, Denise. Bases sociais das emoções do consumidor – uma abordagem complementar sobre emoções e consumo. In: \u003Cstrong>ENCONTRO NACIONAL DA ANPAD\u003C/strong>, 31, 2007, Rio de Janeiro. Anais... Rio de Janeiro: ANPAD, 2007.\u003C/p>",{"id":35,"label":36},"35b570ec-f239-41e2-adf4-6b15379b29eb","\u003Cp>BURKE, Marian C., EDELL, Julie A., 1989. The Impact of Feelings on Ad-Based Affect and Cognitions. \u003Cstrong>Journal of Marketing Research\u003C/strong>, 26 (Fevereiro), 69-83.\u003C/p>",{"id":38,"label":39},"4757221f-8ac8-4a4b-a90a-f9e4b5104434","\u003Cp>CELASCHI, F. Dentro al progetto: appunti di merceologia contemporânea. IN CELASCHI, F.; DESERTI, A. (Org). \u003Cstrong>Design & Inovazzione. Strumenti e pratiche per la ricerca applicata\u003C/strong>. Roma: Carocci, 2007.\u003C/p>",{"id":41,"label":42},"7a2bca3f-ac12-4e1b-8da3-4fe5460102b0","\u003Cp>CRAVENS, David; PERCY, Nigel. \u003Cstrong>Marketing Estratégico\u003C/strong>. 8ª Ed. São Paulo: McGraw-Hill, 2008.\u003C/p>",{"id":44,"label":45},"4a7cbe0d-09a5-4a4e-b650-a9fe62ddd3ba","\u003Cp>DAMAZIO, Vera; DAL BIANCO, Bianca; LIMA, Júlia; MENEZES, Cristiane S. Algumas considerações sobre a relação emocional entre as pessoas e o entorno projetado. In: \u003Cstrong>7º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. Curitiba-PR, 2006.\u003C/p>",{"id":47,"label":48},"0f7ecaea-0ba3-4a9f-837e-7aafdec2b613","\u003Cp>DAMAZIO, Vera; LIMA, Júlia P.C. Em busca das \"marcas que marcam\": uma contribuição metodológica para o Design & Emoção. \u003Cstrong>Anais do 8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo-SP, 2008.\u003C/p>",{"id":50,"label":51},"7ab42ae5-f3d2-4cc5-b3aa-9af01fd597a6","\u003Cp>DESERTI, A. Intorno al Projetto: appunti di merceologia contemporânea. IN CELASCHI, F.; DESERTI, A. (Org). \u003Cstrong>Design & Inovazzione. Strumenti e pratiche per la ricerca applicata\u003C/strong>. Roma: Carocci, 2007.\u003C/p>",{"id":53,"label":54},"e3f6a5e0-c7fa-4289-8642-9b6c72e0a736","\u003Cp>DESMET, P. Designing Emotions, in www.designingemotion.nl, 2002.\u003C/p>",{"id":56,"label":57},"b85ee491-e9e5-4d0b-b126-d757aeb93ac7","\u003Cp>DESMET, Pieter. A multilayered model of product emotions. \u003Cstrong>The Design Journal\u003C/strong>, 6, p. 4-13, 2003.\u003C/p>",{"id":59,"label":60},"5b9bddfe-fcac-49c6-83c4-93f834659d5e","\u003Cp>EMOSCOPE, the New Methodology for Emotional Usability and User Centred Design (UCD): Application to Design of Wearable Computing for Healthcare. Internal publication.\u003C/p>",{"id":62,"label":63},"f282cd4a-5bb9-4035-9d02-04c6e44d02ae","\u003Cp>HAWKINS, Del; MOTHERSBAUGH, David; BEST, Roger. \u003Cstrong>Comportamento do Consumidor – construindo a estratégia de marketing\u003C/strong>. 10ª Ed. Rio de Janeiro: Elsevier, 2007.\u003C/p>",{"id":65,"label":66},"9bc8e9e4-250d-46f3-9681-696087055d87","\u003Cp>HILL, Dan. \u003Cstrong>Emotionomics: winning hearts and minds\u003C/strong>. Edina, Minnesotta: Adams Business & Professional, 2007.\u003C/p>",{"id":68,"label":69},"9a630aec-b479-4b6f-97f6-187be5b4f70e","\u003Cp>LINDSTROM, Martin. \u003Cstrong>Brandsense: a marca multissensorial\u003C/strong>. Porto Alegre: Bookman, 2007.\u003C/p>",{"id":71,"label":72},"3e92dceb-3bd3-4d51-b352-fb5c3eb057e7","\u003Cp>LINKE, Lance Hartmut (2006). Branding equity: the application and ethics of evolutionary psychology in marketing. In: \u003Cstrong>Design & Emotion 2006\u003C/strong>, Goteborg, September 27th-29th 2006. Design & Emotion Proceedings. Goteborg, Sweden: Chalmers University of Technology, 2006.\u003C/p>",{"id":74,"label":75},"5d68cc8e-c0c9-4f33-bd83-00bdaf3fac89","\u003Cp>MADDEN, Thomas J., Allen, Chris T., Twible, Jaquelyn L., 1988. Attitude Toward and Ad: As Assessment of Diverse Measurement Indices Under Different Processing Sets. \u003Cstrong>Journal of Marketing Research\u003C/strong>, 25 (August), 242-252, 1988.\u003C/p>",{"id":77,"label":78},"236b4684-5c11-4284-ac88-41fcb0c562ff","\u003Cp>SHIMP, T. \u003Cstrong>Propaganda e promoção\u003C/strong>. 5ª Ed. Porto Alegre: Bookman, 2002.\u003C/p>",{"id":80,"label":81},"6deb61d5-b624-4255-93ca-4977bb89d17e","\u003Cp>SURI, J.F. Design expression and human experience: evolving design practice. IN McDONAGH, D.; HEKKERT, P; VAN ERP, J; GYI, D. (Org). \u003Cstrong>Design and emotion: the experience of everyday things\u003C/strong>. Taylor & Francis, 2004.\u003C/p>",{"id":83,"label":84},"c6af4a96-5c41-44ff-9e0e-2decb7638861","\u003Cp>URDAN, A.; URDAN, F. \u003Cstrong>Gestão do composto de marketing\u003C/strong>. Sao Paulo: Atlas, 2006.\u003C/p>",{"id":86,"label":87},"6d73e6cc-5def-4c74-92da-a185f1db26a4","\u003Cp>WELLS, William D., LEAVITT, C., MCCONVILLE, M. A Reaction Profile for TV Commercials. \u003Cstrong>Journal of Advertising Research\u003C/strong>, 11 (December), 11-17, 1971.\u003C/p>",1243,"ftya7ms6","",{"primary":92,"secondary":96},{"keywords":93,"excerpt":94,"title":95},"\u003Cp>emoção, propaganda, marcas\u003C/p>","Este artigo, desenvolvido no campo de Design e Emoção, visa discutir como diferentes gerações reagem emocionalmente às campanhas desenvolvidas para a marca Coca-Cola. Nesse contexto, buscou-se entender os efeitos do tempo e exposição de consumidores à marca e como diferentes gerações relacionam-se emocionalmente com a mesma. Para tanto, realizou-se uma pesquisa quantitativa com públicos de distintas faixas etárias e foram comparados os efeitos sobre as emoções evocadas.","Design e Emoção: A Influência das Campanhas Publicitárias Sobre as Emoções dos Usuários de Coca-cola",{"keywords":97,"excerpt":98,"title":99},"\u003Cp>emotion, advertising, brands\u003C/p>","This paper discusses how different consumer generations react emotionally to ad campaigns developed for Coca-Cola. The time and exposure effects to the brand were analyzed, as well the emotions related to the brand. For this, a survey was developed with three age brackets and the effects over the evoked emotions were compared.","Design & Emotion: The Ad Campaign Influence Over the Coca-cola Users Emotions",[101],"design-e-emotion-the-ad-campaign-influence-over-the-coca-cola-users-emotions",{"target":103,"query":104},"articles/get",{"slug":101},1780315968293]