[{"data":1,"prerenderedAt":79},["ShallowReactive",2],{"article:design-driven-innovation-in-the-housewares-industry-touch-points-between-theory-and-practice":3},{"success":4,"article":5,"request":76},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":65,"slugs":74,"slug":75},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","bd5353f0-4847-4a04-be53-2463be92d170",[12,16],{"lastName":13,"name":14,"_id":15},"Casenote","Igor Escalante","48f722af-c7c1-426f-aeca-6df22fa14702",{"lastName":17,"name":18,"_id":19},"Costa","Filipe Campelo Xavier da","afa46fdf-e429-46cd-ae85-b09569ec222c",{"startPage":21,"references":22,"endPage":62,"track":63,"has_file":4,"doi":64},1998,[23,26,29,32,35,38,41,44,47,50,53,56,59],{"label":24,"id":25},"\u003Cp>ARDAYFIO, David D. Principles and Practices of Design Innovation. \u003Cstrong>Technological Forecasting and Social Change\u003C/strong>. n.64, p.155-169, 2000.\u003C/p>","2f152a00-6e6f-4853-b3f6-e7b6c442b066",{"label":27,"id":28},"\u003Cp>BAUDRILLARD, Jean. \u003Cstrong>A sociedade de consumo\u003C/strong>. Lisboa: Edições 70, 2008.\u003C/p>","8f93e24b-c467-4378-a689-414f723eb1b7",{"label":30,"id":31},"\u003Cp>CELASCHI, Flaviano; DESERTI, Alessandro. \u003Cstrong>Design e innovazione\u003C/strong>. Strumenti e pratiche per la ricerca applicata. Roma: Carocci Editore, 2007.\u003C/p>","99574fd7-32ab-44ee-bffe-f9b385d456ec",{"label":33,"id":34},"\u003Cp>COOPER, Robert G. From experience: the invisible success factors in product innovation. \u003Cstrong>Journal of Product Innovation\u003C/strong>, n.16, p. 115-133. New York: Elsevier Science, 1999.\u003C/p>","9377e295-c594-49f6-9726-a5edc911d1d4",{"label":36,"id":37},"\u003Cp>MCCRACKEN, Grant. \u003Cstrong>Chief Culture Officer\u003C/strong>. How to Create Living Breathing Corporation. New York: Basic Books, 2009.\u003C/p>","1e2f7c6f-8175-40c9-b5aa-817832818584",{"label":39,"id":40},"\u003Cp>ROGERS; Everett. \u003Cstrong>Diffusion of Innovations\u003C/strong>. 5. ed. New York: Free Press, 2003.\u003C/p>","63ca34c7-30ce-48c7-bf49-da9d7aac5413",{"label":42,"id":43},"\u003Cp>SUAREZ, Tathiana M. \u003Cstrong>Desenvolvimento de um modelo customizado de PDP para uma empresa mista de produtos e serviços\u003C/strong>. Porto Alegre: UFRGS, 2009. Dissertação (Mestrado) – Escola de Engenharia, Universidade Federal do Rio Grande do Sul, Porto Alegre, 2009.\u003C/p>","9cc5b968-d131-4fe1-885e-a856211224f6",{"id":45,"label":46},"2df8fb94-21ae-4c6d-8198-2154b246eda6","\u003Cp>TELLES, Renato. A efetividade da “matriz de amarração” de Mazzon nas pesquisas em Administração. São Paulo: \u003Cstrong>Revista da Ardministração\u003C/strong>. v.36, n.4, p.64-72, 2001.\u003C/p>",{"label":48,"id":49},"\u003Cp>TIDD, Joe; BESSANT, John; PAVITT, Keith. \u003Cstrong>Gestão da inovação\u003C/strong>. 3. ed. Porto Alegre: Bookman, 2008.\u003C/p>","b033091d-3125-4b3a-b526-5874bd7d73d5",{"label":51,"id":52},"\u003Cp>UTTERBACK, James M. \u003Cstrong>Design Inspired Innovation\u003C/strong>. United States: World Scientific Pub Co Inc, 2007.\u003C/p>","395fd159-f825-4ebd-990e-b7979d8ef1be",{"label":54,"id":55},"\u003Cp>VEJLGAARD, Henrik. \u003Cstrong>Anatomy of a Trend\u003C/strong>. United States: McGraw-Hill, 2008.\u003C/p>","fd6e2fd3-330d-4547-bc83-b412c33273f0",{"label":57,"id":58},"\u003Cp>VERGANTI, Roberto. \u003Cstrong>Design-driven innovation\u003C/strong>. changing the rules of competition by radically innovating what things mean. Boston: Harvard Business School Publishing, 2009.\u003C/p>","eadc31af-41b5-4e32-87f9-0ff7fd888d2b",{"label":60,"id":61},"\u003Cp>YIN, Robert. K. \u003Cstrong>Estudo de Caso\u003C/strong>. planejamento e métodos. 3. ed. Porto Alegre: Bookman, 2005.\u003C/p>","95ec2193-c79c-4f5e-b604-82589464d7ae",2008,"mfl52tvij","",{"primary":66,"secondary":70},{"keywords":67,"excerpt":68,"title":69},"\u003Cp>Design, inovação, produto, processo\u003C/p>","Design-driven innovation é uma abordagem que vem sendo apontado como responsável pelo sucesso de muitas empresas pelo mundo, sobretudo as italianas. Tal visão está baseada em uma série de orientações estratégicas pouco processuais que objetivam a manutenção da inovação das organizações, tanto em relação à competitividade no seu mercado de origem quanto na mente dos consumidores. Este artigo, excerto de uma dissertação de mestrado, apresenta pontos comuns e dissonantes entre a base teórica sobre essa abordagem e o que foi possível observar via estudo de caso único em uma das maiores empresas produtoras de utilidades domésticas do Brasil.","Design-driven Innovation na Indústria de Utilidades Domésticas: Pontos de Contato Entre Teoria e Prática.",{"keywords":71,"excerpt":72,"title":73},"\u003Cp>Design, innovation, product, process\u003C/p>","Design-driven innovation is an approach that has been identified as responsible for the success of many companies around the world, especially the Italian. Such view is based on a series of strategic little procedural guidelines that aim to maintain organizations’ innovation agenda, both in terms of competitiveness in its home market and in consumers' minds. This article, excerpt from a dissertation, presents commonalities and dissonances between the theoretical base for this approach and what was observed via a single case study in one of the largest producers of housewares in Brazil.","Design-driven Innovation in the Housewares Industry: Touch Points Between Theory and Practice",[75],"design-driven-innovation-in-the-housewares-industry-touch-points-between-theory-and-practice",{"target":77,"query":78},"articles/get",{"slug":75},1780315967471]