Memória P&D Design

10º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UFMA — São Luís (MA)

Outubro/2012

Considerações Metodológicas para o Design de Produtos para a Base da Pirâmide (bp)

Design Considerations for Base of the Pyramid (bop) Projects.

Leonardo Castillo

Como citar

Castillo, Leonardo; "Considerações Metodológicas para o Design de Produtos para a Base da Pirâmide (bp)", p. 2081-2096. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 10., 2012, São Luís. Anais [...]. São Luís: EDUFMA, 2012

Resumo

O presente artigo propõe discutir e apresentar diretrizes para o desenvolvimento de produtos direcionados para o público da base da pirâmide (BP). Com base na revisão bibliográfica e na apresentação de estudos de caso, pretende-se dar resposta às seguintes hipóteses de trabalho: O que significa desenvolver um produto sustentável para a base da pirâmide? Que tipo de estratégias de design devem ser adotadas para esse tipo de projetos? Qual é o perfil desses novos produtos ou serviços? Uma resposta adequada a essas perguntas facilita a definição de diretrizes e requerimentos de projeto, além disso, permite identificar um conjunto de ferramentas e métodos, bem como de critérios de avaliação que podem ser aplicados no desenvolvimento de soluções apropriadas ao contexto da base da pirâmide.
Palavras-chave:

design de produtos sustentáveis, design para a base da pirâmide, inovação para a sustentabilidade

Abstract

The objective of this paper is to propose a framework for the development of design projects for the base of the pyramid (BoP). Throughout this research, it is intended to give answer to the following working hypothesis: from design perspective, what does it means to develop products, services and services systems (PSS) for the BoP, with superior quality with respect to sustainable development values? What kind of strategies and design methodologies should be adopted for the design and development of this kind of projects? What is their profile taking into account functional, aesthetics, economic, cultural and environmental performance premises involved? A proper answer to those questions may facilitate guidelines definition for project development. Also, it will be possible to identify a set of proper tools and methods, as well as precise assessment criteria and evaluation systems, in terms of environmental and social impact.
Keywords:

sustainable product design, design for the base of the pyramid, sustainable design innovation

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