Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Da Apresentação Comercial ao Termo de Quitação: Analisando Agências de Artefatos Mediadores do Processo Projetual

From the Business Proposal to the Discharge Term: Analysing Agencies of Mediating Artifacts Throughout the Design Process

Melissa Lesnovski
Filipe Campelo
Guilherme Correa Meyer

Como citar

Lesnovski, Melissa; Campelo, Filipe; Meyer, Guilherme Correa; "Da Apresentação Comercial ao Termo de Quitação: Analisando Agências de Artefatos Mediadores do Processo Projetual", p. 252-266. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-1

Resumo

Este artigo revisita os achados de investigação anterior, identificando artefatos mediadores do processo projetual e analisando as agências que estes exercem sobre as dinâmicas, alianças e controvérsias existentes no projeto, com foco na proposta comercial como um boundary object que media e articula os interesses e relações de atores dentro e fora da organização de design. O percurso metodológico compreendeu a elaboração de um modelo analítico da jornada da proposta comercial ao longo do projeto, a partir de entrevistas com especialistas. Com base nos resultados obtidos, discutiu-se o papel dos artefatos mediadores enquanto boundary objects do processo projetual como negociadores das fronteiras de heterogeneidades, além de identificar as relações da proposta comercial com outros artefatos de agenciamento. Tais reflexões deram margem para enquadrar a venda de serviços de design como o início de um coletivo de objetos mediadores que agenciam as relações sociais ao longo do projeto.
Palavras-chave:

teoria ator-rede, processos de design, boundary objects

Abstract

The present paper reviews findings from a previous investigation, identifying artifacts that mediate the design process and analysing their agencies over dynamics, alliances and controversies throughout the project, with special focus on the design business proposal as a boundary object that mediates and articulates interests and relationships among actors both inside and outside of the design organization. Methodological procedures involved the elaboration of an analytical model of the business proposal journey throughout the project, based on interviews with specialists. Based on the findings, a discussion has evolved around mediating artifacts as boundary objects for the design process, negotiating boundaries amidst heterogeneities, besides identifying relations between the business proposal and other agency artifacts. These discussions lead to the framing of the design services selling process as the starting point of a collective of boundary objects that promote agency over the social relations throughout the project.
Keywords:

actor-network theory, design processes, boundary objects

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