Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Certificação Cradle to Cradle: Análise dos Produtos Certificados

Cradle to Cradle Certification: Certified Products Review

Paula Görgen Radici Fraga
Gabriel Barbieri
Jocelise Jacques Jacques de
Maurício Moreira e Silva Bernardes
Fabio Pinto da Silva

Como citar

Fraga, Paula Görgen Radici; Barbieri, Gabriel; Jacques de, Jocelise Jacques; Bernardes, Maurício Moreira e Silva; Silva, Fabio Pinto da; "Certificação Cradle to Cradle: Análise dos Produtos Certificados", p. 4494-4503. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-5

Resumo

A progressiva conscientização industrial e populacional em relação ao ambiente tem despertado o interesse das empresas. Neste contexto, abordagens centradas na ecoeficiência, como o Cradle to Cradle (C2C), surgem como estratégias que podem oferecer uma maior integração entre a sustentabilidade ambiental e a concepção de produtos. Sendo assim, o Cradle to Cradle Products Innovation Institute criou um processo para certificação de produtos e materiais, a fim de medir o impacto dos mesmos em relação ao ambiente. O objetivo dessa pesquisa foi à análise destes produtos, de forma a identificar as suas principais características e quais níveis da certificação possuem maior frequência entre os diversos produtos certificados. Os resultados indicam que o sistema de certificação apresenta algumas divergências, principalmente informativas, o que pode comprometer a escolha do consumidor final.
Palavras-chave:

meio ambiente, certificação C2C, ecoeficiência

Abstract

The increasing industrial and populational awareness about the environment has awakened companies' interest. In this context, eco-efficiency approaches, such as Cradle to Cradle (C2C), arise as strategies that can offer a greater integration between environmental sustainability and product design areas. Therefore, the Cradle to Cradle Products Innovation Institute designed a certification process for products and materials, in order to measure their impact on the environment. The aim of this paper was to analyze these products so as to identify their main characteristics and which levels of certification have a higher frequency among the various certified products. The results indicate that the certification system presents some divergences, mainly informative ones, which may compromise the choice of the final consumer.
Keywords:

environment, C2C certification, eco-efficiency

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