[{"data":1,"prerenderedAt":96},["ShallowReactive",2],{"article:consideracoes-sobre-a-formacao-dos-gestores-de-design-no-brasil":3},{"success":4,"article":5,"request":93},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":16,"data":82,"slugs":91,"slug":92},"f43247ba-af93-4a8a-898e-651ef65d9bd2",[8,9],"primary","secondary","873bcde6-c796-454c-8f34-4eb7c319619e",[12],{"lastName":13,"name":14,"_id":15},"Fascioni","Lígia Cristina ","d3384e94-d7f8-4d9f-b57f-de5a537acefa",{"startPage":17,"references":18,"endPage":79,"track":80,"has_file":4,"doi":81},"1853",[19,22,25,28,31,34,37,40,43,46,49,52,55,58,61,64,67,70,73,76],{"label":20,"id":21},"AIGA. Graphic design as a strategic business tool. Text excerpted from “\u003Cstrong>The graphic design handbook for business\u003C/strong>”. Chicago: American Institute of Graphic Arts. Disponível em \u003C http://www.tbfcreative.com/ documents/41.html > Acesso em: 29 março 2008.","066c12e7-fd79-47e0-bc50-c1244775deca",{"label":23,"id":24},"BUERDEK, Bernhard E. Design ─ between art and science: toward a scientific orientation of design. \u003Cstrong>Bulletin of 5th Asian Design Conference\u003C/strong>. Disponível em \u003Cwww.adc2001.org/ftp/CD-OM/HTML/Hi-Res/OT-004/OT-004.pdf> Acesso em 14 de agosto de 2006.","cba3ebb9-33e9-48f2-a430-6948fbf40c21",{"label":26,"id":27},"CHUNG, Kyung Won. The nature of design management: developing a curriculum model. \u003Cstrong>Design Management Journal\u003C/strong>. Boston: The Design Management Institute Press, Summer 1998. pp. 66-71.","42c349ab-c744-4c7e-ae87-690b83c1698d",{"label":29,"id":30},"DESIGN MANAGMENT JOURNAL. 18 views on the definition of design managment. Summer 1998. Disponível em \u003Cwww.dmi.org/dmi/ html/publications/journal/pdf/18Defs.pdf> Acesso em: 28 março 2008.","b74d3bec-0d4a-479a-b096-92ff472bb67b",{"label":32,"id":33},"GIERKE, Martin, HANSEN, James G., TURNER, Raymond. Wise counsel: a trinity of perspectives on the business value of design. (first published in DMI JOURNAL, Vol 13, No 1). \u003Cstrong>Design Management Journal\u003C/strong>. Boston: The Design Management Institute Press, Winter 2002. pp. 10-17.","67409f6e-a4a0-40cd-8f73-abda5c8c5994",{"label":35,"id":36},"GIMENO, José María Ivánez. \u003Cstrong>La gestión del diseño en la empresa\u003C/strong>. Madrid: Editora McGraw-Hill, 2000. 473 p.","48bbe67b-0003-4b2e-bb3f-9401a70af1a0",{"id":38,"label":39},"07f04cb5-003a-484a-a84e-7503fb08adb5","GOMMER, Fennemiek. A new profession: brand and design management consultant. \u003Cstrong>Design Management Journal\u003C/strong>, Boston, v.10, n. 3, p. 41-47, Summer 1999.",{"label":41,"id":42},"GORNICK, Naomi. A new management role: the designer as strategist. \u003Cstrong>Design Management Journal\u003C/strong>. Boston: The Design Management Institute Press, Spring 1998. pp. 43-48.","b1a4ed13-fdc2-444c-ac74-036d3ea8d63d",{"label":44,"id":45},"JEVNAKER, Birgit Helene. How design becomes strategic. Primeiro publicado no DMI v.11, n.1, como Suffusing design throughout the organization. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, Winter 2000. p. 41-47.","cf3a5149-0eb7-43bf-9a04-0f8409b8df14",{"label":47,"id":48},"JOZIASSE, Frans. Corporate strategy: bringing design management into the fold. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, Fall 2000. p. 36-41.","1adac57b-31e8-4c4d-b24b-e7b43455aa1b",{"label":50,"id":51},"KELLEY, Tom. Design for business, consulting for innovation. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, Summer 1999. p. 30-34.","14ac29b9-35b7-4ec3-b57b-647027feb2fb",{"label":53,"id":54},"MOZOTA, Brigitte Borja de. Structuring strategic design management: Michael Porter ́s value chain. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, Spring 1998. p. 26-31.","604fdfe5-b96c-4546-a913-cc35ae2e6683",{"label":56,"id":57},"NUSSBAUM, Bruce. Businness Week ́s Bruce Nussbaum on design. \u003Cstrong>Issue Journal\u003C/strong>, Vol. 4, n.1, Corporate Design Foundation. Disponível em \u003Chttp://www.cdf.org/issue_journal/business _weeks_bruce_nussbaum_on_design-2.html> Acesso em: 30 mar 2008.","14426a79-2b46-495e-a79c-0880efacbf69",{"label":59,"id":60},"PETERS, Tom. Tom Peters on design. \u003Cstrong>Issue Journal\u003C/strong>, Corporate Design Foundation. Disponível em \u003C http://www.cdf.org/issue_journal/ tom_peters_on_design.html >. Acesso em: 30 mar 2008.","c7fc9c0b-d8db-41b9-92e3-64a87805daf7",{"label":62,"id":63},"POWELL, Earl N. Developing a framework for design management. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, Summer 1998. p. 9-13.","99998c68-83bf-4e24-b2f6-13d1de87c1be",{"label":65,"id":66},"SANTOS, Flávio Anthero. \u003Cstrong>O design como diferencial competitivo\u003C/strong>. Itajaí: Editora Univali, 2000. 114 p.","0c38ce63-29fa-4a98-9fc2-32c180858f93",{"label":68,"id":69},"TURNER, Raymond. Design and business: who calls the shots? \u003Cstrong>Design Managment Journal\u003C/strong>, Vol 11, no. 4, Fall 2000.","9e1ffb71-1f5a-4491-baa2-95ac5f72ebff",{"id":71,"label":72},"cc208d33-dd53-4353-814a-5cd17322efe8","WALTON, Thomas. Taking a moment to define design management. \u003Cstrong>Design Management Journal\u003C/strong>. Boston: The Design Management Institute Press, Summer 1998. pp. 5-8.",{"label":74,"id":75},"WOLF, Brigitte. \u003Cstrong>O design management como fator de sucesso\u003C/strong>. Florianópolis: IEL ⎯ Abipti ⎯ Programa Catarinense de Design, 1998.","faa72714-c090-429f-8f4d-7554efcbecc8",{"label":77,"id":78},"ZACCAI, Gianfranco. \u003Cstrong>O design como uma ferramenta estratégica de desenvolvimento econômico\u003C/strong>. Florianópolis: Fórum ICSID Design no Mercosul, SENAI/LBDI, 1995. pp 40.","c1a14299-cb33-4b94-ab3a-81f0af822cc1","1866","378vz72i","",{"primary":83,"secondary":87},{"keywords":84,"excerpt":85,"title":86},"\u003Cp>gestão, design, currículo, ensino\u003C/p>","\u003Cp>A gestão do design é uma ferramenta relativamente recente nas empresas e não teve seu potencial plenamente difundido devido ao desconhecimento de administradores e executivos sobre esse aspecto. Há porém, uma significativa desinformação também entre designers formados, já que os cursos de graduação são direcionados a aplicações específicas (industrial/produto, gráfico e moda) e o enfoque de gestão concentra-se em alguns poucos cursos de pós-graduação. Nesse contexto, o artigo apresenta os resultados de um levantamento entre os cursos de design instalados no país sobre a inclusão da disciplina gestão do design em suas grades curriculares.\u003C/p>","\u003Cp>Considerações Sobre a Formação dos Gestores de Design no Brasil\u003C/p>",{"keywords":88,"excerpt":89,"title":90},"\u003Cp>design, management, curriculum, teaching\u003C/p>","\u003Cp>Design management is a relatively new tool in the corporate world, unknown to most managers and executives. However, design management is also unknown to many designers, a consequence of the fact that academic courses are directed towards specific areas (industrial/products, graphic, fashion) and the subject of design management is only touched in a few post-graduation curricula. In this context, this article presents the results of a study performed by the author about how well (or badly) the subject design management is integrated into the academic curricula in Brazil.\u003C/p>","\u003Cp>Some Considerations About the Design Managers Formation in Brazil\u003C/p>",[92],"consideracoes-sobre-a-formacao-dos-gestores-de-design-no-brasil",{"target":94,"query":95},"articles/get",{"slug":92},1780315958338]