[{"data":1,"prerenderedAt":63},["ShallowReactive",2],{"article:chromatic-patterns-in-vernacular-graphic-design":3},{"success":4,"article":5,"request":60},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":16,"data":49,"slugs":58,"slug":59},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","928104bd-7b91-4dee-9678-d66157a6e1b2",[12],{"lastName":13,"name":14,"_id":15},"Cardoso","Fernanda de Abreu","c2e59c2b-bd7e-4b3a-955d-79e3e7930b2e",{"startPage":17,"references":18,"endPage":46,"track":47,"has_file":4,"doi":48},123,[19,22,25,28,31,34,37,40,43],{"label":20,"id":21},"\u003Cp>BOURDIEU, Pierre. \u003Cstrong>Distinction\u003C/strong> - A social critique of the judgement of taste. Cambridge: Harvard University Press, 2002.\u003C/p>","1ea2fa4f-cfa4-40be-aff3-72d2bad0abb8",{"id":23,"label":24},"8e7ab722-dd8b-4dcc-b025-53f6a5e344bc","\u003Cp>________. O mercado de bens simbólicos. In: \u003Cstrong>A economia das trocas simbólicas\u003C/strong>. Organização Sérgio Miceli. São Paulo: Editora Perspectiva, 1974, p.99-181.\u003C/p>",{"label":26,"id":27},"\u003Cp>CARDOSO, Fernanda de Abreu. \u003Cstrong>Design gráfico vernacular\u003C/strong>: a arte dos letristas. Dissertação de mestrado em Design PUC- Rio, 2003.\u003C/p>","e60a7428-c04f-4cc2-9bb0-593328c77943",{"label":29,"id":30},"\u003Cp>CARDOSO, Fernanda de Abreu. \u003Cstrong>O universo simbólico do design gráfico vernacular\u003C/strong>. Tese de Doutorado em Design PUC- Rio, 2010.\u003C/p>","7370ca5b-fa21-4c4f-bedf-0d00ba5ea2cb",{"id":32,"label":33},"e4591a97-2456-4a88-b1eb-760f2c85bf42","\u003Cp>GUIMARÃES, Luciano. \u003Cstrong>A cor como informação\u003C/strong> – a construção biofísica, lingüística e cultural da simbologia das cores. São Paulo: Annablume, 2000, p.111.\u003C/p>",{"label":35,"id":36},"\u003Cp>ITTEN, Johannes. \u003Cstrong>The art of color\u003C/strong>: the subjective experience and objective rationale of color. New York: John Wiley & Sons, 2004.\u003C/p>","0899b47b-d224-42d4-acb3-532c9edb855a",{"label":38,"id":39},"\u003Cp>MAHNKE, Frank H. \u003Cstrong>Color, environment and human response\u003C/strong>. New York: Van Nostrand Reinhold, 1996.\u003C/p>","71906421-2018-4e74-8ae0-d89efb3502b4",{"label":41,"id":42},"\u003Cp>PASTOUREAU, Michel. \u003Cstrong>Bleu\u003C/strong> – histoire d ́une couleur. Paris: Éditions du Seuil, 2002.\u003C/p>","ef3243cc-68bd-421e-9300-9b7943aaca22",{"label":44,"id":45},"\u003Cp>SHARPE, Deborah T. \u003Cstrong>The psychology of color and design\u003C/strong>. Chicago: Nelson-Hall Company, 1974, p.136-137.\u003C/p>","031a5df2-5cf2-4998-914d-788f3dd59e0d",133,"h9emx33mi","",{"primary":50,"secondary":54},{"keywords":51,"excerpt":52,"title":53},"\u003Cp>cores, design gráfico vernacular, linguagem visual popular\u003C/p>","Este artigo apresenta uma análise dos padrões de uso das cores em peças de design gráfico vernacular. Partindo do princípio de que as diferenças sociais e econômicas entre os grupos sociais produzem diferentes “estilos” de vida, padrões de avaliação e formas de representações visuais, consideramos que a linguagem visual do design gráfico vernacular se distingue da linguagem do campo oficial em diversos aspectos, inclusive em relação ao uso das cores. Com enfase nos padrões cromáticos da linguagem gráfica popular, procura-se examinar quais são as características distintivas mais recorrentes deste tipo de produção.","Padrões Cromáticos do Design Gráfico Vernacular",{"keywords":55,"excerpt":56,"title":57},"\u003Cp>colors, vernacular graphic design, popular visual language\u003C/p>","In this article is presented an analysis of the colors patterns used on pieces of graphic popular design. Considering that social and economic differences between social groups produce different life styles, evaluation standards as well as visual representations forms, it is considered that the visual language of popular graphic design is distinguished from language of the official field production in several respects, including the way colors are used. Emphasizing the chromatic patterns of the popular graphic language this text seeks to examine what are the most distinctive features of this production.","Chromatic Patterns in Vernacular Graphic Design",[59],"chromatic-patterns-in-vernacular-graphic-design",{"target":61,"query":62},"articles/get",{"slug":59},1780315955550]