[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"article:briefing-e-contrabriefing-construcao-representacao-e-reflexao-do-problema-de-design":3},{"success":4,"article":5,"request":67},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":56,"slugs":65,"slug":66},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","99317f38-8908-42af-88cc-092f34399013",[12,16],{"lastName":13,"name":14,"_id":15},"De Oliveira","Fernando Stéfano","f834a001-735d-4a1d-9de4-ad774264a122",{"lastName":17,"name":18,"_id":19},"Scaletsky","Celso Carnos","ee0d7449-c49b-4f92-9bbf-29e14ab5ca24",{"startPage":21,"references":22,"endPage":53,"track":54,"has_file":4,"doi":55},4194,[23,26,29,32,35,38,41,44,47,50],{"id":24,"label":25},"7170ddde-5613-4dff-9863-f4c22184d0dd","\u003Cp>BRUCE, M; COOPER, R e VASQUES, D. Effective Design Management for Small Businesses. \u003Cstrong>Design Studies\u003C/strong>, Volume 20, No. 3, 1999.\u003C/p>",{"label":27,"id":28},"\u003Cp>CELASCHI, F.; DESERTI, A. \u003Cstrong>Design e Innovazione\u003C/strong> – Strumenti e pratiche per la pesquisa applicata. Milão, Carocci, 2007.\u003C/p>","3f4a79df-edd7-4002-8f84-cf7ab4a48bd8",{"label":30,"id":31},"\u003Cp>LAWSON, B.; DORST, K. \u003Cstrong>Design Expertise\u003C/strong>. Oxford: Architetural Press, 2009.\u003C/p>","53d410a0-1c31-4b71-b69a-b3f7136b7a02",{"label":33,"id":34},"\u003Cp>MAGALHÃES, F. C. \u003Cstrong>Design Estratégico\u003C/strong>: integração e ação do design industrial dentro das empresas. Rio de Janeiro: SENAI/DN, SENAI/CETIQT, CNPq, IBICT, TIB, 1997.\u003C/p>","b0727065-0e7c-44ad-b992-8328143feb28",{"label":36,"id":37},"\u003Cp>MELO, C. \u003Cstrong>Signofobia\u003C/strong>. São Paulo: Rosari, 2005.\u003C/p>","818e3ae4-7e23-46cb-beb4-25c9051ec1f2",{"label":39,"id":40},"\u003Cp>MORAES, D. \u003Cstrong>Metaprojeto\u003C/strong>: o design do design. São Paulo: Blucher, 2010.\u003C/p>","8b881d3a-ca1d-40ba-b465-5395d2c94d65",{"id":42,"label":43},"b1e7bcf9-2092-4b5a-b545-0682d55900e7","\u003Cp>MOZOTA, B. \u003Cstrong>Gestão do Design\u003C/strong>. Porto Alegre: Bookman, 2011.\u003C/p>",{"label":45,"id":46},"\u003Cp>MUNARI, B. \u003Cstrong>Das coisas nascem coisas\u003C/strong>. São Paulo: Martins Fontes, 1998.\u003C/p>","4fe027a3-5213-4daa-9f42-f8c65c43ae9e",{"id":48,"label":49},"f88d30d8-8657-4672-8a35-270c2fe2cbfb","\u003Cp>PHILLIPS, P. \u003Cstrong>Briefing\u003C/strong>: a gestão do projeto de design. São Paulo, Editora Blucher, 2008.\u003C/p>",{"id":51,"label":52},"94a11f7c-f06f-4770-a653-9622d3b972d5","\u003Cp>STRAUB, E.; CASTILHO, M. \u003Cstrong>Como designers conectam experiência, intuição e processo em seus projetos\u003C/strong>. Curitiba: Infolio, 2010.\u003C/p>",4207,"vde1p5mx","",{"primary":57,"secondary":61},{"keywords":58,"excerpt":59,"title":60},"\u003Cp>Design Estratégico, Briefing, Contrabriefing\u003C/p>","Designers utilizam ferramentas a fim de auxiliar na resolução de projetos, fornecendo respostas para problemas de design. Dentro de uma perspectiva estratégica, os processos muitas vezes são representados em uma etapa denominada Metaprojeto, que pretende refletir sobre o problema de design. Nesse contexto, o presente trabalho apresenta a investigação realizada sobre dois momentos da etapa metaprojetual, dentro de um workshop de design: o briefing e o contrabriefing. Assim, a pesquisa teve como objetivo compreender o processo de construção e apresentação do briefing, e o contrabriefing como o espaço para um eventual reposicionamento do problema.","Briefing e Contrabriefing: Construção, Representação e Reflexão do Problema de Design.",{"keywords":62,"excerpt":63,"title":64},"\u003Cp>Strategic Design, Briefing, Counter-briefing\u003C/p>","Over time, designers have used tools that help them accomplish such projects, while providing answers to design problems. From a strategic outlook, such processes are oftentimes represented in a stage called Meta-project, meant to ponder about the given design problem. In this context, this paper presents the investigation carried out with respect to two points during the meta-project stage in a design Workshop: the briefing and the counter-briefing. Hence, the purpose of this study is to understand the process of putting together and presenting the briefing and the counter-briefing as the space where the problem may be occasionally repositioned.","Briefing and Contrabriefing: Construction, Representation and Reflection of the Design Problem.",[66],"briefing-e-contrabriefing-construcao-representacao-e-reflexao-do-problema-de-design",{"target":68,"query":69},"articles/get",{"slug":66},1780315953803]