Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

Boundary Probes: Considerações Sobre Instrumentos Influenciadores da Negociação Comercial de Serviços de Design

Melissa Merino Lesnovski
Filipe Campelo Xavier da Costa

Como citar

Lesnovski, Melissa Merino; Costa, Filipe Campelo Xavier da; "Boundary Probes: Considerações Sobre Instrumentos Influenciadores da Negociação Comercial de Serviços de Design", p. 981-992. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

As relações entre clientes e designers se iniciam na confecção da proposta comercial, um processo argumentativo, colaborativo e negocial cuja relevância não se exaure na assinatura do contrato de serviços, e sim continua como referência estrutural no processo de desenvolvimento dos serviços de design. O processo de confecção da proposta é marcado por tensões originárias tanto das posições relativas de poder entre designer e cliente quanto da própria subdeterminação do problema de design. O principal desafio proposto para este artigo é explorar a ideia do desenvolvimento de instrumentos que possam propiciar interação entre cliente e designer durante o processo negocial. Para tanto, as perspectivas de user studies, boundary objects e empatia em contextos negociais utilizadas neste artigo auxiliaram na condução de considerações preliminares para o desenvolvimento da empatia e assertividade em processos de negociação comercial. Os achados apontam diretrizes iniciais para a composição de artefatos provocadores da interação em contextos negociais contextos e considerações sobre futuras investigações sobre o tema.
Palavras-chave:

codesign, boundary objects, sondas culturais, instrumentos de design estratégico, empatia

Abstract

Relationships between clients and designers start at the development of a commercial proposal, which is an argumentative, collaborative and negotiating process whose relevance does not end at the signing of the commercial contract, yet remains as a structural benchmark throughout the design services process. Proposal preparation is stressed by tensions that emerge both from the relative positions of power between designer and client and from the undetermined nature of the design problem itself. The main challenge for this article is exploring the idea of devising instruments that may foster interaction between client and designer during the negotiation process. In order to do so, the perspectives of user studies, boundary objects and empathy in negotiation contexts helped in conducting preliminary considerations for the development of empathy and assertiveness in business negotiation processes . Findings lead us to preliminary guidelines for designing interaction-provoking artifacts in negotiation contexts and considerations about further research on the subject.
Keywords:

codesign, boundary objects, cultural probes, strategic design instruments, empathy

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