8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design
Centro Universitário SENAC — São Paulo (SP)
Outubro/2008
Ambiente Colaborativo para Pesquisa de Usuários: Interface para Visualização, Acompanhamento e Interação com Designers de Grandes Empresas
Collaborative Environment for Design Teams in Big Enterprises to Visualize and Interact with User Research Data and Results
Como citar
Resumo
O estudo da participação de designers no processo de pesquisa de usuários em grandes empresas indicou que os mesmos poderiam contribuir na fase de análise de forma a tornar mais efetiva a comunicação dos resultados da pesquisa. Porém, como nem sempre os designers participam das visitas de campo, existe demanda por formas alternativas de acesso aos dados brutos para permitir-lhes atuar na decodificação. Portanto, foi proposto um ambiente colaborativo provedor de informações e centralizador de discussões durante as diferentes fases da pesquisa permitindo tornar dados brutos, sua análise e síntese final disponíveis e passíveis de interlocução, estimulando, assim, o envolvimento dos designers no processo de pesquisa de usuários.
Design de produto e serviços, metodologia de projeto, interface digital
Abstract
This article deals with the involvement of designers in the user research process at big enterprises. It was identified that the designers could contribute to the process of analysis to make the communication of the results more effective. However, as designers are not always part of the field visits, an alternative form of accessing the raw data was proposed: a collaborative environment which would act as provider of information and central of discussions during the different phases of the research. Thus, the raw data, its analysis and synthesis would become available and open to dialogue, encouraging the involvement of designers in the process of user research.
Product and service design, Design methodology, Digital interface
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