Memória P&D Design

13º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Univille — Joinville (SC)

Novembro/2018

Abordagem Sistêmica na Caracterização da Participação no Processo de Crowd-design

Systemic Approach in the Characterization of Participation in the Crowd-design Process

Isadora Burmeister Dickie
Mariana Schmitz
Luiz Fernando Gonçalves de Figueiredo
Aguinaldo Santos dos

Como citar

Dickie, Isadora Burmeister; Schmitz, Mariana; Figueiredo, Luiz Fernando Gonçalves de; Santos dos, Aguinaldo; "Abordagem Sistêmica na Caracterização da Participação no Processo de Crowd-design", p. 1510-1524. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 13., 2018, Joinville. Anais [...]. São Paulo: Blucher, 2019, DOI 10.5151/ped2018-3

Resumo

Crowd-Design refere-se a uma modalidade emergente de processo desenvolvimento de produtos e serviços que envolve diversos stakeholders em atividades de co-design através de plataformas online. Embora a participação de stakeholders seja intrínseca ao processo de Crowd-Design, ainda faltam estudos que elucidem os níveis de participação envolvidos neste processo. Assim, o objetivo deste artigo é apresentar os resultados de uma pesquisa que buscou compreender, a partir de estudos de casos ex-post-facto, quais são os níveis de participação envolvidos em duas iniciativas de Crowd-Design da plataforma innonatives.com. A Abordagem Sistêmica foi utilizada como ferramenta para analisar e apresentar os resultados. O principal resultado desta pesquisa é, portanto, a caracterização dos processos participativos do processo de Crowd-Design.
Palavras-chave:

processos baseados em multidão, abordagens participativas, processo de desenvolvimento de produto

Abstract

Crowd-Design refers to an emerging model of product and service development process that involves multiple stakeholders in co-design activities through online platforms. Although stakeholder participation is intrinsic to the Crowd-Design process, there is still a lack of studies that elucidate the levels of participation involved in this process. Thus, the purpose of this article is to present the results of a research that sought to understand, from ex-post-facto case studies, what levels of participation are involved in two Crowd-Design initiatives of the innonatives.com platform. The Systemic Approach was used as a tool to analyze and present the results. The main result of this research is, therefore, the characterization of the participatory processes of the Crowd-Design process.
Keywords:

crowd-based processes, participative approaches, product development process

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