Memória P&D Design

12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG; Una — Belo Horizonte (MG)

Novembro/2016

A Proposta Comercial de Design na Perspectiva dos Boundary Objects: Reflexões Preliminares

Melissa Merino Lesnovski
Filipe Campelo Xavier da Costa

Como citar

Lesnovski, Melissa Merino; Costa, Filipe Campelo Xavier da; "A Proposta Comercial de Design na Perspectiva dos Boundary Objects: Reflexões Preliminares", p. 1811-1822. In: CONGRESSO BRASILEIRO DE PESQUISA E DESENVOLVIMENTO EM DESIGN, 12., 2016, Belo Horizonte. Anais [...]. São Paulo: Blucher, 2016

Resumo

Diretamente relacionada à vantagem competitiva de uma organização, a terceirização dos serviços de design implica em negociações comerciais entre a organização contratante e a vendedora para cada projeto realizado. Os atritos existentes durante o processo de negociação comercial e resultantes dos acordos firmados nessa etapa dão margem a uma reflexão sobre o quanto esse processo não seria, em si, um projeto do projeto de design, um script delimitando recursos, limites, escopo e bases colaborativas para o processo projetual. A elaboração da proposta comercial de design é analisada, neste artigo, sob a perspectiva dos boundary objects, articulando modelos mentais diversos dentro de um contexto colaborativo de emergência de requisitos e sucessivos enquadramentos do problema de design. As reflexões resultantes desta pesquisa teórica poderão embasar futuras e mais profundas explorações sobre o tema.
Palavras-chave:

design estratégico, problema de design, emergência de requisitos, boundary objects, proposta comercial

Abstract

Closely related to an organization’s competitive advantage, the outsourcing of design services implies commercial relations between the seller and buyer for each project. Friction among the different actors during the negotiation process, as well as those originated from deals closed during this phase, foster reflections about the negotiating process as the design of the design process – a script that draws boundaries over resources, limits, scup and collaborative bases to the ensuing design work. The elaboration of the design business proposal is analyzed, in this paper, throught the perspective of boundary objects, articulating different mental models in a collaborative design requirements process, leading to successive framing and reframing of the design problem. Resulting insights from this theoretical research may foster future and deeper explorations over the theme.
Keywords:

strategic design, design problem, design requirements, boundary objects, commercial proposal

Referências bibliográficas

  • BADKE-SCHAUB, Petra et al. Mental models in design teams: a valid approach to performance in design collaboration? CoDesign, v. 3, n. 1, p. 5-20, 2007.

  • BAGDONAITE, Zivile. The Design-Business Conversation. 2015.

  • BEST, Kathryn. Fundamentos de Gestão do Design. Porto Alegre: Bookman, 2012.

  • BUCCIARELLI, Louis L. An ethnographic perspective on engineering design. Design Studies, v. 9, n. 3, p. 159-168, 1988.

  • BUCCIARELLI, Louis L. Between thought and object in engineering design. Design Studies, v. 23, n. 3, p. 219-231, 2002.

  • CARLILE, Paul R. A pragmatic view of knowledge and boundaries: Boundary objects in new product development. Organization science, v. 13, n. 4, p. 442-455, 2002.

  • CROSS, Nigel. Designerly ways of knowing: Design discipline versus design science. Design Issues, v. 17, n. 3, p. 49-55, 2001.

  • CROSS, Nigel; CROSS, Anita Clayburn. Observations of teamwork and social processes in design. Design Studies, v. 16, n. 2, p. 143-170, 1995.

  • DORST, Kees. Frame innovation: Create new thinking by design. MIT Press, 2015.

  • DORST, Kees; CROSS, Nigel. Creativity in the design process: co-evolution of problem–solution. Design Studies, v. 22, n. 5, p. 425-437, 2001.

  • FLUSSER, Vilém; CARDOSO, Rafael; ABI-S MARA, Raquel. O mundo codificado: por uma filosofia do design e da comunicação. Editora Cosac Naify, 2007.

  • HAUG, Anders. Emergence patterns for client design requirements. Design Studies, v. 39, p. 48-69, 2015.

  • HENDERSON, Kathryn. Flexible sketches and inflexible data bases: Visual communication, conscription devices, and boundary objects in design engineering. Science, technology & human values, v. 16, n. 4, p. 448-473, 1991.

  • HILLGREN, Per-Anders; SERAVALLI, Anna; EMILSON, Anders. Prototyping and infrastructuring in design for social innovation. CoDesign, v. 7, n. 3-4, p. 169-183, 2011.

  • KLEINSMANN, Maaike; VALKENBURG, Rianne. Barriers and enablers for creating shared understanding in co-design projects. Design Studies, v. 29, n. 4, p. 369-386, 2008.

  • LOCKWOOD, Thomas. Transition: becoming a design-minded organization. In: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. New York: Allworth Press, p.81-95, 2010.

  • MANZINI, Ezio. Introduction. In: Design for services. Gower Publishing, p.1-6; 201-209, 2011.

  • MEYER, Guilherme. Conflito, negociação e transformação: o designer e o processo de desenvolvimento de produto. 2010. Tese (doutorado) – PUC-Rio.

  • MOUFFE, Chantal. The democratic paradox. Verso, 2000.

  • MOZOTA, Brigite Borja de et. al. Gestão do Design. Porto Alegre: Bookman, 2011.

  • PHILLIPS, Peter L. Briefing: a gestão do projeto de design. Blucher, 2007.

  • RITTEL, Horst. Second-generation design methods. Developments in design methodology, v. 268, 1984.

  • SCHÖN, Donald A. The reflective practitioner: How professionals think in action. Basic books, 1983.

  • STAR, Susan Leigh. This is not a boundary object: Reflections on the origin of a concept. Science, Technology & Human Values, v. 35, n. 5, p. 601-617, 2010.

  • STAR, Susan Leigh; GRIESEMER, James R. Institutional ecology,translations' and boundary objects: Amateurs and professionals in Berkeley's Museum of Vertebrate Zoology. 1907-39. Social studies of science, v. 19, n. 3, p. 387-420, 1989.

  • VERGANTI, Roberto. Design-driven innovation: mudar as regras da competição: a inovação radical do significado de produtos. São Paulo: Canal Certo, 2012.