[{"data":1,"prerenderedAt":67},["ShallowReactive",2],{"article:a-marca-ray-ban-sob-uma-perspectiva-do-design-emocional":3},{"success":4,"article":5,"request":64},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":53,"slugs":62,"slug":63},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",[8,9],"primary","secondary","6f1f47a7-dc08-497d-8016-5276d03a9c78",[12,16],{"lastName":13,"name":14,"_id":15},"Barbosa","Ana Carolina de Moraes Andrade","9b0c95d1-9d43-456d-b71a-0bd6dd31d339",{"lastName":17,"name":18,"_id":19},"Ribeiro","Rita A. C.","8630ff29-d83a-4cce-92eb-83fb602a939b",{"startPage":21,"references":22,"endPage":50,"track":51,"has_file":4,"doi":52},1830,[23,26,29,32,35,38,41,44,47],{"id":24,"label":25},"fe9caff8-a95d-4947-b963-aa7acbf7c82a","\u003Cp>CARDOSO, Rafael. Uma Introdução à História do \u003Cstrong>Design\u003C/strong>. São Paulo: Editora Edigard Blücher, 2000.\u003C/p>",{"id":27,"label":28},"8484cdca-8a52-44b5-b7a6-965101a9e44f","\u003Cp>KUROSU, Masaaki and KAORI. Apparent Usability vs. Inherent Usability Experimental analysis on the determinants of the apparent usability. In: Kashimurahttp://www.sigchi.org/chi95/proceedings/shortppr/mk_bdy.htm>. Consultado em 25/03/2010.\u003C/p>",{"id":30,"label":31},"b0ca53bc-9a9d-41ca-b999-e99f91439379","\u003Cp>MUNDO DAS MARCAS http://mundodasmarcas.blogspot.com/2006/05/rayban-o-genuno.html Acesso em 12/03/2010.\u003C/p>",{"id":33,"label":34},"f76cff21-bfc4-408f-86c9-1b8a1879431e","\u003Cp>Museo dell'Occhiale http://www.museodellocchiale.it/index.php. Acesso em 15/04/2010.\u003C/p>",{"id":36,"label":37},"2376436c-c759-4728-becd-b0dd8e01c155","\u003Cp>NORMAN, Donald. \u003Cstrong>Design Emocional\u003C/strong>. São Paulo: Rocco, 2007.\u003C/p>",{"id":39,"label":40},"510c4435-e5d2-439e-bcca-835cad92740c","\u003Cp>Óculos Ray-Ban http://oculosrayban.com/assunto/historia-ray-ban/ Acesso em 15/04/2010.\u003C/p>",{"id":42,"label":43},"9cf76998-116a-416e-91a6-1c1a90392aa8","\u003Cp>Ray-Ban www.ray-ban.com Acesso em 10/04/2010.\u003C/p>",{"id":45,"label":46},"43d4c934-2342-4ada-bb2d-2d7e654edc0e","\u003Cp>REVISTA \u003Cstrong>Super Interessante\u003C/strong>, edição 198. Como surgiram os óculos escuros. 2004. Disponível em: \u003Chttp://super.abril.com.br/superarquivo/2004/conteudo_124402.shtml/>. Acesso em: 03 mar. 2010.\u003C/p>",{"id":48,"label":49},"e7cb385f-875e-4b9d-b7a8-9abd9ee9cb50","\u003Cp>VENTURA, Deborah Sollito, VENTURA JÚNIOR, Francisco. \u003Cstrong>Olhar Atento: Como Escolher e Usar Óculos\u003C/strong>. São Paulo: Editora Senac. 2008.\u003C/p>",1835,"s63qm8qeh","",{"primary":54,"secondary":58},{"keywords":55,"excerpt":56,"title":57},"\u003Cp>design emocional, consumo, óculos\u003C/p>","Esse artigo objetiva estabelecer uma ligação entre os conceitos da tripartição do design emocional a partir da classificação criada por Donald Norman (2004) e os óculos, investigando as vinculações que o design emocional estabelece com o sucesso ou fracasso de um objeto, a partir de um estudo de caso usando a marca americana Ray-Ban. Neste momento a metodologia de pesquisa adotada baseou-se no levantamento bibliográfico e documental sobre a temática e na análise do percurso da marca.","A Marca Ray-ban Sob uma Perspectiva do Design Emocional",{"keywords":59,"excerpt":60,"title":61},"\u003Cp>emotional design, consumption, glasses\u003C/p>","This article aims to establish a link between the tripartite concepts of emotional design based on the classification created by Donald Norman (2004), and glasses, investigating the emotional ties that design down to the success or failure of an object using the American brand Ray-Ban as a case of study. At present, the research methodology adopted was based on literature and documental review on the topic and the brand's progress.","The Ray-ban Brand Under an Emotional Design Perspective",[63],"a-marca-ray-ban-sob-uma-perspectiva-do-design-emocional",{"target":65,"query":66},"articles/get",{"slug":63},1780315937557]