[{"data":1,"prerenderedAt":66},["ShallowReactive",2],{"article:a-influencia-da-marca-no-consumo-infantil":3},{"success":4,"article":5,"request":63},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":28,"data":52,"slugs":61,"slug":62},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","038780f6-3347-43c5-8851-de795eb342d5",[12,16,20,24],{"lastName":13,"name":14,"_id":15},"Silveira","Icléia","4df2f6bf-d7eb-4377-bf1c-cfee6824b551",{"lastName":17,"name":18,"_id":19},"Costa","Maria Izabel","07210554-9f65-408f-82b4-5a2f02ca9779",{"lastName":21,"name":22,"_id":23},"Puls","Lourdes Maria","37e52748-0056-4a87-960e-c0715eab3439",{"lastName":25,"name":26,"_id":27},"Silva","Giorgio Gilwan","1e3f0efc-bee7-4ab0-8729-16b6d475ad1c",{"startPage":29,"references":30,"endPage":49,"track":50,"has_file":4,"doi":51},7353,[31,34,37,40,43,46],{"id":32,"label":33},"21fb1a9f-fc5a-4b87-bca4-e9916d4ae3f4","\u003Cp>AAKER, David A. \u003Cstrong>Criando e Administrando Marcas de Sucesso\u003C/strong>. São Paulo: Futura, 1997.\u003C/p>",{"label":35,"id":36},"\u003Cp>MORACE, Francesco. \u003Cstrong>Consumo Autoral\u003C/strong>:as gerações como empresas criativas. São Paulo: Estação das Letras e Cores Editora, 2009.\u003C/p>","49ac56ef-bcfc-4761-abaf-18995489d5ce",{"label":38,"id":39},"\u003Cp>OGILVY, David. \u003Cstrong>Revista Marketing\u003C/strong> –nº 54, Case Marisol, 2005.\u003C/p>","d5323759-1815-42a0-8920-3c6f5afbcae4",{"label":41,"id":42},"\u003Cp>SOLOMON, R. M.. \u003Cstrong>O Comportamento do consumidor\u003C/strong>: comprando, possuindo e sendo. 5ª ed. Ed. Bookman, 2002.\u003C/p>","97d0d209-1b21-4bf5-a8e2-b02f3351d647",{"id":44,"label":45},"79051fbb-183e-4a11-9505-15c6c494a9b1","\u003Cp>www.marisolsa.com.br – acesso em 20 de setembro de 2011.\u003C/p>",{"label":47,"id":48},"\u003Cp>www.lilicaripilica.com.br - acesso em 10 de setembro de 2011.\u003C/p>","e517e0c6-0b1a-4e67-af54-53f52824172d",7360,"6pr2zsjn","",{"primary":53,"secondary":57},{"keywords":54,"excerpt":55,"title":56},"\u003Cp>Consumo, Crianças, Marca\u003C/p>","Este artigo apresenta o posicionamento estratégico de uma marca para atrair o consumidor infantil. Os procedimentos metodológicos se alicerçam no método qualitativo, por meio de estudo da marca Lilica Ripilica. Os resultados apontam que a marca criou um mundo de fantasias, dando vida à personalidade da marca, explorado por meio de personagens com atributo do mundo infantil, fazendo uso do marketing lúdico e experiencial.","A Influência da Marca no Consumo Infantil",{"keywords":58,"excerpt":59,"title":60},"\u003Cp>Consumption, Children, Brand\u003C/p>","This article presents the strategic positioning of a brand to attract the child consumer. The methodological procedures are founded on qualitative methodology, through study of brand Lilica Ripilica. The results show that the brand has created a fantasy world, bringing to life the brand personality, explored through the character attribute to the world of childhood, using ludic and experiential marketing.","The Influence of Brand Consumption in Childhood",[62],"a-influencia-da-marca-no-consumo-infantil",{"target":64,"query":65},"articles/get",{"slug":62},1780315936830]