[{"data":1,"prerenderedAt":118},["ShallowReactive",2],{"article:a-crise-da-modernidade-e-os-efeitos-sobre-o-design":3},{"success":4,"article":5,"request":115},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":20,"data":104,"slugs":113,"slug":114},"f43247ba-af93-4a8a-898e-651ef65d9bd2",[8,9],"primary","secondary","d50d5ef5-2188-4aa3-9665-da441e880bd1",[12,16],{"lastName":13,"name":14,"_id":15},"Parode","Fábio","395189ea-8d1e-4943-b567-46b8bf692fab",{"lastName":17,"name":18,"_id":19},"Hermes","Gilmar","80f329cc-f72d-4b62-a5db-26c02149cb66",{"startPage":21,"references":22,"endPage":101,"track":102,"has_file":4,"doi":103},"1124",[23,26,29,32,35,38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98],{"label":24,"id":25},"ADORNO, T. \u003Cstrong>Dialectique négative\u003C/strong>. Édition Payot & Rivages pour l’édition de poche, Paris, 2003.","e82b89bb-766f-487a-b1b0-3f73d93ae4b4",{"label":27,"id":28},"ADORNO, T. e HORKHEIMER, M. \u003Cstrong>Dialética do esclarecimento\u003C/strong>. R. J.: ed.: Jorge Zaar, 1985.","0c60cf45-4671-4625-a061-610acaf011db",{"label":30,"id":31},"ARQUIVO N. Rio de Janeiro, \u003Cstrong>Globo News\u003C/strong>, 9 de dezembro de 2007.","7ad6bca6-b48e-43d7-b4da-dc4c9d76ae4e",{"id":33,"label":34},"20d1359a-93fc-4deb-9537-bdd5d631207b","BARTHES, R. \u003Cstrong>Mythologies\u003C/strong>. Editions du Seuil, Paris, 1957.",{"label":36,"id":37},"BAUDRILLARD, J. \u003Cstrong>La société de consommation\u003C/strong> : ses mythes, ses structures. Denoël, Paris, 1970.","ce16fba0-1a07-4c32-934e-e64c9f91670a",{"label":39,"id":40},"BENJAMIN, W. \u003Cstrong>A obra de arte na época de suas técnicas de reprodução\u003C/strong>. Col., Os pensadores; S. P.: Abril Cultural, 1983.","c2ef971f-bb55-4cdc-a2ed-d68710d05ff0",{"label":42,"id":43},"BERGSON, E. \u003Cstrong>L’energie spirituelle\u003C/strong>. Presses Universitaires de France, Paris, 1960.","c5d3a884-5a3f-45b7-a2d9-c6925561d867",{"id":45,"label":46},"f0ce7fd1-31ac-4b17-8491-3b9d5ba2190c","BERGSON, E. \u003Cstrong>Matière et mémoire\u003C/strong>. Quadrillage/Presses Universitaire de France, Paris, 1999.",{"label":48,"id":49},"BRADESCO. Banco do Planeta: Co-Fundador da Fundação Amazonas Sustentável. Rio de Janeiro, \u003Cstrong>Rede Globo de Televisão\u003C/strong>, 8 de fevereiro de 2008.","6aa5be85-9eb1-47af-ad19-f6b12d31ea69",{"label":51,"id":52},"BOURDIEU, P. \u003Cstrong>Les règles de l’art\u003C/strong>. Editions du Seuil, Paris, 1998.","e2579802-66ba-4530-8bbc-5fe16c7f5bc8",{"label":54,"id":55},"DELEUZE, G. \u003Cstrong>A dobra\u003C/strong> : Leibniz e o barroco. Papirus, São Paulo, 1991.","f0f93a14-8452-461b-89d1-adb54f0a66d7",{"id":57,"label":58},"c48e2c0e-5bab-42db-86f7-e104e33748c3","DELEUZE, G. et GUATTARI, F. \u003Cstrong>Mille Plateaux\u003C/strong>. Capitalisme et schizophrénie, Éditions de Minuit, Paris, 1980.",{"label":60,"id":61},"FOUCAULT, M. \u003Cstrong>Surveiller et punir\u003C/strong>. Gallimard, Paris, 1975.","7a15f340-c2b3-424c-a3eb-daec7070e0ca",{"label":63,"id":64},"FOUCAULT, M. \u003Cstrong>Il faut défendre la société\u003C/strong>: Cours au Collège de France. (1976). Seuil / Gallimard, Paris, 1997.","c4a63db8-a890-4928-92ea-ff563e66b69d",{"label":66,"id":67},"FOUCAULT, M. \u003Cstrong>Naissance de la Biopolitique\u003C/strong> : Cours au Collège de France. (1978 - 1979). Seuil / Gallimard, Paris, 2004.","125e726b-d882-490f-af28-e4b6a299c4e7",{"label":69,"id":70},"FOUCAULT, M. \u003Cstrong>Sécurité, territoire, population\u003C/strong> : Cours au Collège de France. (1977 – 1978.) Seuil / Gallimard, Paris, 2004.","0316b52b-54d3-4fec-885d-93b923bc44ae",{"label":72,"id":73},"FUAD-LUKE, A. \u003Cstrong>Manual de diseño ecológico\u003C/strong>. Editorial Cartago, Palma de Mallorca, 2002.","d2621ac8-80b4-4a4b-97df-3a2cff54601f",{"label":75,"id":76},"GIDDENS, Anthony. \u003Cstrong>As Conseqüências da Modernidade\u003C/strong>. São Paulo: Unesp, 1991.","893cc33b-27bc-4817-a609-a6fa616a7054",{"label":78,"id":79},"GUIDOT, R. \u003Cstrong>Histoire du design de 1940 à nos jours\u003C/strong>. Hazan, Paris, 2004.","b934717a-e6c0-447f-b518-372362ac06b7",{"id":81,"label":82},"56fa2b5b-59a9-44d3-9f68-96afe28f17f1","HANKS, A. e HOY, A. \u003Cstrong>Un design Americain\u003C/strong> : Le streamline de 1930 à nos jours. Flammarion, Paris, 2005.",{"label":84,"id":85},"LIPOVETSKY, G. \u003Cstrong>L’empire de l’éphémère\u003C/strong>. Gallimard, Paris, 1987.","3bf292a3-101b-491f-be9d-affb20625064",{"label":87,"id":88},"MAFFESOLI, M. \u003Cstrong>No fundo das aparências\u003C/strong>. R. J.: Vozes, 1996","f8004e6f-c137-4901-aa16-ae9952a99367",{"label":90,"id":91},"MANZINI, Ezio. BERTOLA, Paola. (org.) \u003Cstrong>Design Multiverso\u003C/strong>: Appunti di fenomenologia del design. Milão: POLI.design, 2004.","c33399b6-9523-439a-88b2-240b470081df",{"label":93,"id":94},"SANTAELLA, Lucia. \u003Cstrong>Culturas e Artes do Pós-Humano\u003C/strong>. São Paulo: Paulus, 2003.","1c464a22-29db-4484-af57-0a8eed0b41e8",{"id":96,"label":97},"b8473914-d1cf-43d4-98a6-e800a02a58cf","SMITH, A. \u003Cstrong>La Richesse des nations\u003C/strong>. Flammarion, Paris, 1991.",{"label":99,"id":100},"TOURAINE, A. \u003Cstrong>Crítica da modernidade\u003C/strong>. R. J.: Vozes, 1997.","32f8ca0c-20fd-482e-955a-ba5f29b42580","1131","y9g4z78z","",{"primary":105,"secondary":109},{"keywords":106,"excerpt":107,"title":108},"\u003Cp>Mídia, Cultura, Ética, Design Estratégico\u003C/p>","\u003Cp>Seria o design estratégico um efeito de negação da entropia, face ao processo de desintegração cultural e ambiental que a sociedade contemporânea vem enfrentando? Na tentativa de responder a este questionamento, nos pautaremos em alguns conceitos fundamentais à compreensão do que seja o design estratégico buscando referenciais teóricos de ordem estético-filosófica. Como contraponto ao design estratégico, analisaremos um caso concreto observado a partir da mídia brasileira, em que atualmente uma empresa vem buscando transformar suas identidades comerciais agregando valores “politicamente corretos” aos seus produtos e serviços. Qual o sentido face essa nova ordem e manipulação da imagem?\u003C/p>","\u003Cp>A Crise da Modernidade e os Efeitos Sobre o Design\u003C/p>",{"keywords":110,"excerpt":111,"title":112},"\u003Cp>Media, Culture, Ethics, Strategic Design\u003C/p>","\u003Cp>Could strategic design be an effect of the denial of entropy in view of the cultural and environmental disintegration contemporary society has been facing? In trying to answer this question, we shall apply some basic concepts to understanding the meaning of strategic design, looking for theoretical references of an esthetic-philosophical order. As a counterpoint to strategic design, we shall analyze a concrete case seen in the Brazilian media in which a company is currently striving to transform its commercial identities by adding “politically correct” values to its products and services. What is the meaning in view of this new order and image manipulation?\u003C/p>","\u003Cp>The Crisis of the Modernity and the Effects on the Design\u003C/p>",[114],"a-crise-da-modernidade-e-os-efeitos-sobre-o-design",{"target":116,"query":117},"articles/get",{"slug":114},1780315935255]